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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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Digital Sales Strategies Using Event Campaigning

SalesforLife

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory. Find and select key targets.

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3 Reasons to Normalize Your Data

Zoominfo

Improve marketing segmentation Normalizing your data will help marketing teams more accurately segment leads, particularly using job titles, which can vary greatly among companies and industries. Data normalization can apply common tags or labels across a large list of these values to help segment and prioritize outreach.

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ZoomInfo Partners with Google Cloud to Speed Up Data Processing

Zoominfo

The results: more productive sales leads and marketing campaigns, and a larger return on investment through improved territory management, lead scoring , routing, segmentation , and personalization. What’s more, your database gets enriched regularly to keep data decay at bay.

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Building The World’s Best Firmographic Data Foundation

Zoominfo

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns.

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Sales Tech Game Changers: How to Improve Campaign Response and Conversion to Pipeline

SBI

Total Addressable Market Analysis and Prioritization: Node can identify the number of people and companies in your TAM, analyze each segment and help prioritize those with the most opportunity, and help align resources to most effectively capture value in each segment. Build data-driven sales territories.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.