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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

New Product/Service Announcement By rolling out a new product or service, a company is venturing into uncharted territory. And uncharted territory calls for different types of support -- and potentially new vendors. Track this event with : Google alerts, press releases page, industry news, social media 7. Pounce on it.

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Drive more sales with effective lead management system

Apptivo

Lead Capturing Email, website, social media, webinars, and paid ads are all ways to reach out to potential buyers during lead generation activities. A lead management software populates a lead’s profile with publicly available information such as their job title, location, timezone, company name, and social media profiles.

Lead Rank 103
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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.