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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management.

Campaigns 331
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An Executive View of Campaign Strategy & Planning

SBI Growth

Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. Joining us for today’s show is Randolph Carter, the VP of Marketing in North America for Rentokil. To follow along.

Campaigns 271
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Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start. The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management.

Campaigns 313
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Testing Success: A/B Testing Strategies for Enhanced Results in Local Campaigns

BuzzBoard

Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results. To get the most from your A/B testing strategy, conduct continuous testing.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. How to make the most of every campaign.

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Why Gifting is the Secret to Successful ABM Campaigns

It’s the missing piece to any ABM strategy. ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. There’s a lot of work that goes into it.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.