Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive

Sales Benchmark Index

The Ultimate Cheat Sheet for Campaign Offers

Sales Benchmark Index

Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

SalesFolk, a trusted outbound email company , is considered an expert on outbound email for 500+ B2B sales and marketing teams – and pride themselves on outbound email campaigns with open rates that reached above 82% on certain templates. The DiscoverOrg vs. ZoomInfo case study.

LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health


When we talk about mining emails, we often think about the influx of replies to marketing’s email campaigns. Download the case study below to see how Bridgeway eliminated over 300 bad contacts and improved email deliverability to 97% in just the first year using our email mining service.

What Successful Cold Email Campaigns Have in Common

Sales and Marketing Management

Try starting with these strategies that the most successful cold email campaigns have in common: 1. Personalization and consistent responses are a great starting point for building a solid cold email campaign, but they aren’t end-all solutions to building your business. To avoid a rut, continuously research the latest trends and studies in email and online marketing.

How to Use Psychology to Improve Your Digital Marketing Campaign

Smooth Sale

Psychology in marketing is about studying consumer behavior. You could even take note of the time of the day when they are most receptive to marketing campaigns. The post How to Use Psychology to Improve Your Digital Marketing Campaign appeared first on SmoothSale™.

Case Study: How a Company Hurt its Business with a Change in the Comp Plan

Sales Benchmark Index

Truscott said the bonus payments had been introduced as part of his new Agent Matters campaign which he has launched after spending four months talking to agents. This is a story of how a bad comp plan can ruin a sales force. In 2011, P&O Cruise lines cut is commission rate from 12% to 5%.

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)


Therefore, your primary objective with any sales email campaign, is to do everything you can to guarantee that your subject line will be interesting to your recipient (in the context of your offer)—based on the knowledge you have about them beforehand.

LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health


New case study reveals how Bridgeway Security Solutions leveraged LeadGnome’s reply email mining service to improve sales productivity and HubSpot database health. The post LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health appeared first on LeadGnome.

Why Bad Data Can Ruin A Marketing Campaign & What You Can Do About It


Making strategic marketing decisions and executing on marketing campaigns based on inaccurate data can lead to wasted time and resources. The data you use in your campaigns is what allows you to connect with real people, who eventually become real customers.

Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages.

Case Study: Avaya IP Office TCO Calculator

The ROI Guy

The tool currently fuels important demand-generation campaigns for Avaya, driving significant sales-ready opportunities.

LeadGnome Case Study: Vocera Communications Increases Email Deliverability To 99.2% By Mining Emails


A new case study reveals how Vocera Communications leveraged LeadGnome’s reply email mining service to increase their email deliverability in just three months. We had no idea how many great leads we would get from LeadGnome as a result to our email campaigns.

Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality. Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation.

How to Reduce Churn, Drive Customer Trust and Loyalty, and Maximize Revenue – Interview with @strikedeck

Smart Selling Tools

Product can find out what features are needed and what doesn’t perform well, while Marketing can use the insight of which accounts to target for case studies and advocacy campaigns, as well as intel as to the assets that are helpful.

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LeadGnome Case Study: QuickMobile By Cvent Mines Email Replies To Enhance 75%+ of Existing Leads


A new case study reveals how QuickMobile by Cvent leveraged LeadGnome’s reply email mining service to update existing leads with fresh data and generate new leads at a low CPL. News Case Studies

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Programs using self-assessment Alinean Business Value Sales Tools from the corporate web sites were proven to deliver: • Resulting in 12% higher visit-to-sale conversion rate (versus less than 5% for registrants of competitive campaigns). Case studies were commissioned, but did not provide all the proof needed.

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Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment


The study commissioned by Salesfusion and executed by Learn Marketing Automation surveyed nearly 700 B2B marketers from small to medium-size businesses (SMB) with less than 100 million dollars in revenue and found that marketers with a MAP and supporting processes are nearly three times more likely to have strong communications with sales. The post Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment appeared first on Salesfusion

50 Ways to Prove Your Value!

The ROI Guy

We''ve completed a great number of value marketing / selling campaigns and tools for industry leaders worldwide - 50+ of which we are featuring here in our customer showcase.

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready?

The ROI Guy

The Bottom Line: We predict that Tech vendors who seize this unique value sales & marketing opportunity will grab most of the discretionary budget increases these studies are projecting. Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. IDC's latest predictions point to a 3.8% year over year increase in global IT spend, led by a 6.4% rise in hardware (PCs, servers, storage and network equipment), a surprisingly modest 3.1%

6 Steps to Improve ROI of your Mortgage Email Marketing


Consider implementing a purchase drip campaign – include Monday / Friday communication before and after the weekend house hunting search. Studies show that consistent follow ups with borrowers are key to turning leads into sales. Email is a powerful sales and marketing tool.

EmployAbility Galway increases new hires by 87% since using OnePageCRM


After being recommended OnePageCRM by a board member, Pauline O’Dwyer (Program coordinator) was keen to try out the system and work towards launching their 100 jobs Campaign. The results – The #100Jobs Campaign. Case study Featured Inside Sales SMB / SME

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

Heavy Hitter Sales Blog: Handling Tough Questions and.

HeavyHitter Sales

The best way to improve your skills and learn something new is by studying a successful practitioner. On my blog, I have written about the language patterns of Barack Obama to introduce concepts of neurolinguistics (the study of how the mind processes language). Sales Strategy Ideas from the Presidential Campaign. Heavy Hitter Sales Blog. Recent Posts. A Salespersons Most Important Competitive Weapon. Closing Techniques Using Sales Linguistics.

Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

High email bounce rates are a campaign killer. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify. fewer bounces than the typical B2B sales email campaign.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

The impetus for this study started from a conversation with one of my clients. We were discussing which contact data provider provides the best results for outreach campaigns.”. Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. The study was completely independent.

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7 Steps to Build Your Lead Gen Machine

Sales Benchmark Index

IN 2011, the SEC published their landmark study on buyer behavior. The study found that B2B buyers completed 57% of their ‘buying journey’ before first contact with a sales rep. Step #5 – Build a Campaign Framework. See this blog post for Campaign Planning best practices.

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Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. As with all unorthodox marketing processes, B2B social influencer campaigns require a bit of trial and error.

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. Set the goals of your social media marketing campaign. Start the campaign.

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

Case Study. As a result, LinkedIn drove more qualified leads than any other paid lead generation platform during the campaign period. One of the largest paid lead generators during the campaign. You can view the full case study here.).

6 Ways to Re-Engage Inactive Email Subscribers


Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective. 6 Tips for Better Email Re-Engagement Campaigns.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Most ESPs will not allow you to send out campaigns with a bounce rate over 5%. Maybe they leave the company next week or next month when you decide to target them for your next great campaign. Case study: Bonfyre. Email marketing is hard.

4 Problems with Marketing Automation [Infographic]


In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ). For more information about improving your B2B marketing campaigns, contact ZoomInfo today.

2 Ways for Sales Operations to Improve the Sales Funnel

Sales Benchmark Index

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” Start with these 2 ways: Hold marketing accountable by tracking key metrics of the online ad campaigns that fill the funnel.

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How To Succeed In Upstream Marketing

Sales and Marketing Management

The most effective way to execute your upstream marketing campaign is by understanding customer behavior. Studies however show that over a third of eCommerce businesses hire third party suppliers to handle logistics for them.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

Do you have any case studies? Myth 3: Purchased data erodes marketing campaign results. Some think that purchasing data is a potential disaster for marketing and sales campaigns, that contact lists suffer from data decay and may not be opted in. High bounce rates or spam reports not only affect the reach and efficacy of email campaigns, but also compromise domain authority. Check out our case study for Box !).

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Email Marketing: Emerging Trends to Survive 2019 and Beyond

Connext Digital

By studying and leveraging the data you have, you can create some of the most effective automated email campaigns that drive results. But new trends are emerging that offer more segmentation capabilities for a hyper-personalized campaign. Email is not dead.

9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Develop email marketing campaigns. Develop email marketing campaigns. Determine the timeframe for the strategy or campaign and set a goal.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Time to plan your next marketing campaign or start prospecting into your top accounts! Study up: The Power of Sales Intelligence: 7 Ways to Fuel Faster Growth. Targeted displacement campaigns. Start a targeted email drip campaign to keep your company top of mind.