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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. A short code is just that — a short five- or six-digit number that is capable of sending SMS messages at high volumes within a territory. This means that if you would like to send SMS campaigns in both the U.S.

Marketing 177
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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. Studying your past closed-won/lost deals can help you visualize your ideal customer.

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10 Inside Sales Ideas From Ken Krogue

Score More Sales

A CSO Insights study found that companies who had put CRM into their sales process only increased revenues by 17%. C campaign (strategy). 2010 Demandgen study, done on behalf of Genius, said 2 out of 10 organizations make purchase decisions based on annual budget. Use systems thinking to grow your territory and your team.

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Inside Sales Power Tip 150 – Positive Attitude Wins Business

Score More Sales

Seligman spent years studying the relationship between positive attitudes and sales success. To challenge your beliefs, and be more open to optimism, think of yourself as a learner when you are new to a job or new to a territory, or have new products and services put on you to sell. He is known as the father of positive psychology.

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What You Need to Prospect Successfully

Anthony Iannarino

You need a plan for your territory. You need to study your target client’s industry vertical to identify the root causes of their systemic challenges. Build a Prospecting Campaign You Can Execute. A good campaign will also include multiple touches. A campaign provides a better and more effective approach than calls alone.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. case studies, one-pagers), frequency, and distribution channels. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost projections and expected return on investment (ROI).

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. case studies, one-pagers), frequency, and distribution channels. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Cost projections and expected return on investment (ROI).