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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

First, it’s important to remember that you can’t stop every customer from canceling your service or software. What do their marketing channels and social media look like? But remember this: Just because your customers haven’t reached out to you yet, doesn’t mean you’re not on their list of things to cancel.

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Technology can improve your recognition efforts

Sales and Marketing Management

Among those who decided to cancel their travel programs, 78% indicated they were providing alternative awards such as branded merchandise, individual travel options, points and cash equivalents. Many of those providers enable robust integrations that make it possible for internal channel communication and rewards to be easily added.

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Bringing People Together Virtually During a Global Pandemic

Sales and Marketing Management

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Social media can be a driving force behind event awareness and registrations.

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Consider setting up an internal, social channel by business unit to create excitement about first-quarter activity, sales competitions, new programs, or tools that can virtually connect those who feel disconnected. Drive Results.

Education 194
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Sales Brief: Remote onboarding, resume tips, and more

Close.io

Don't just let them cancel. Obviously you can't stop every customer from dropping you, but at the same time, you can't be hands off and complacent with cancellations either. This article explores five ways you can mitigate mass-cancellation. Want expert advice on how to use video calling as a channel for sales?

Hiring 95
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Lead Generation Without Conferences Or Trade shows

MarketJoy

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. Depending on the timing, scale, and your company’s specific plans and targets, a cancelled event can be either a minor setback or a major issue. EXPERIMENT AND LEARN NEW CHANNELS FOR LEAD GENERATION.