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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

They’re making lists of software and services deemed nonessential, and sending them to the chopping block. Is your company on the list of software or service your customers are planning to cut loose? First, it’s important to remember that you can’t stop every customer from canceling your service or software.

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Bringing People Together Virtually During a Global Pandemic

Sales and Marketing Management

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Social media can be a driving force behind event awareness and registrations.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. In fact, as of December 2020, the majority of event organizers (59.4%) reported looking for hybrid event software.

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How This CEO Bootstrapped A Sales Team

Alice Heiman

Watch the podcast below or on our YouTube channel. 06:38] We were building a product that no one had ever heard of, software for events. [06:57] 22:46] When the pandemic hit, we went from $10M to 0 overnight because all of the confidence got canceled. I’m like, why is this not on my phone? [06:38]

Hiring 131
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Sales Brief: Remote onboarding, resume tips, and more

Close.io

Don't just let them cancel. They’re making lists of software and services deemed nonessential, and sending them to the chopping block. Obviously you can't stop every customer from dropping you, but at the same time, you can't be hands off and complacent with cancellations either. Everyone is looking to cut costs.

Hiring 95
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The Greatest Sales Pitch I’ve Seen All Year. It’s Drift’s and it’s brilliant. Here’s why.

Openview

The answer to both starts with a brilliant strategic narrative , championed by Drift CEO David Cancel , that has transformed the company into something more like a movement. However, I saw Cancel pitch at Hypergrowth because I also spoke at the conference. Marc Benioff squared off against software. Name the enemy.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Lessons learned from virtual events “Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. But are virtual events actually worthwhile?