Can Case Studies Help Your Business?

Fill the Funnel

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email.

Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals.

4 Ways You and Your Partners Can Accelerate Your Channel Sales

Allbound

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

Channel Strategy: Building a Sustaining Partner Community. -A A Case Study-. What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel.

Increasing Sales Tool Adoption – A Proven Customer Perspective

The ROI Guy

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting.

Tools 65

30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Pantheon’s Hosting and DevOps Tools.

How to Strengthen Your Partner Program with Content Creation

Allbound

Content is a proven sales and retention tool, but there are three significant challenges to using content in your partner program. Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful.

Why Sales Organizations Need to Embrace Technology That Allows Them to Capitalize on the Explosion of Data

Smart Selling Tools

As a new tech savvy generation enters the workforce, new tools should recommend the next best sales and pricing action based on the available data and support self-service eCommerce channels wherever possible. Case Study: Electronic Components Distributor Amps Revenue by $80 Million.

Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use.

ROI 56

Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?

The ROI Guy

Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. These spreadsheet based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support sales / marketing success.

ROI 62

Are You Building Pipeline in Squads or Pods?

SalesforLife

As a result, we’ve developed a case study format where SDRs, AE’s, CSM’s, inside sales, field sales, customer success, and channel partners can all work together to come up with solutions that best target a particular account or a group of accounts.

How can I get my sales folks to best adopt the Alinean-powered sales tools?

The ROI Guy

Sales professionals and channel partners need to know that these tools exist, and have clear recommendations on where to best use them in the sales process / to help facilitate the buyer’s journey. Adoption Sales Enablement Training Alinean Sales Tools Awareness

What are the key parts of an ROI / TCO calculator / analysis sales tool?

The ROI Guy

TCO Calculator Demand Creation Specialists ROI Sales Enablement Value Marketing TCO Pisello Alinean Value Selling Sales Tools ROI Analysis ROI Calculator

Viewpoint Accelerates Onboarding, Achieves Over 90% Training Completion with MindTickle

Mindtickle

Business growth is a good thing — unless your sales team lacks the tools necessary to quickly and easily scale alongside it. For example, when it came to sales training, Viewpoint had been using a video conferencing tool and sharing recordings via an email blast or SharePoint.

Viewpoint Accelerates Onboarding, Achieves Over 90% Training Completion with MindTickle

Mindtickle

Business growth is a good thing — unless your sales team lacks the tools necessary to quickly and easily scale alongside it. For example, when it came to sales training, Viewpoint had been using a video conferencing tool and sharing recordings via an email blast or SharePoint.

Sales and Marketing Alignment Engagement Platforms: Sales Enablement Defined

Showpad

In this next piece from our “Sales Enablement Defined” series, we explain how sales engagement tools support sales and marketing alignment and what to look for in a solution. A sales engagement platform offers capabilities that allow sales representatives to execute and track all daily activities, as well as enhance workflows across all sales enablement tools, including CRM, email, phone, and content management. Communication channels.

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%.

ROI 40

3 Questions to Ask to Ensure You’re Getting the Most From Your Partner Systems

Allbound

For most organizations, implementing a PRM solution is about opening communication channels with partners , creating more self-service training for quicker and easier onboarding, and delivering the right assets at the right time to ensure sales success.

Content marketing for sales: 6 ideas to address the bottom of the funnel

Base CRM

Case studies. Case studies prove to prospects that your product/service works for other businesses. These studies also offer another reason to trust you. Case studies need to be related to your customer’s industry.

Three Key Metrics for Your 2015 Selling Effectiveness

The ROI Guy

Based on who is being engaged, Sales reps should be guided, based intelligently on the prospect’s role, industry, location, size and challenges, to the right value messaging, storytelling, insights, case studies and financial justification.

Viewpoint Accelerates Onboarding, Achieves Over 90% Training Completion with MindTickle

Mindtickle

Business growth is a good thing — unless your sales team lacks the tools necessary to quickly and easily scale alongside it. For example, when it came to sales training, Viewpoint had been using a video conferencing tool and sharing recordings via an email blast or SharePoint.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Specific technology in place that your tool complements or replaces.

Power-Up Your B2B Sales Enablement Strategy With These Essential Tips

Sales Hacker

Equip reps with the right tools and content. Support communication in ALL channels. But it’s easy to fall into task-completion mode — just ticking off tasks in our sales engagement tool, automating where we can, and forgetting to add value. Support Communication in ALL Channels.

Just In Time Content

Partners in Excellence

We further invest in marketing automation systems, content management systems and other tools to “score” our customers’ interest, to suggest the next provocative thing that might help them move through their buying journey.

5 Pain Points a PRM Solution Can Help You Solve

Allbound

However, sometimes the pace at which technology advances can be dizzying, making strategic planning and managing channel partner relationships more complicated. times shorter, according to a 2017 Aberdeen Group Research Study on channel partner marketing and sales.

Water, Water Everywhere, But Not A Bit To Drink…….

Partners in Excellence

Furthermore, add to what is likely to be a similar number of Sales/CRM/Sales Enablement Tools, Customer Experience Management, other productivity tools (remember Word/Excel)… We sales and marketing people are drowning in technology solutions!

Vendor 108

Account Based Prospecting: How to Build an ABM & Sales Development Machine

Sales Hacker

Account-based strategies are personalized, multi-channel, multi-threaded, outbound activities aimed at creating high-value opportunities in new and existing customers. But here’s the truth: ABM is not a tactic, tool or campaign. A tool doesn’t make a strategy.

Sales Tech Game Changers: How to Exceed Revenue and Profit Projections

Smart Selling Tools

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. Jared: The benefits of most sales technology tools are often described in the form of a productivity gain.

3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness.

3 Ways to Tell If You Are Ready to Launch A PRM

Allbound

It seems that every tool out there can help you in some way, but how can you tell if the benefits outweigh the cost? For any manager to approve the budget, a tool must not only solve your problems, but the tool should easily achieve its ROI. Are you ready to launch a PRM?

ROI 68

What Every Business Should Have in Their Sales Tech Stack

Hubspot Sales

Having the right tools in your stack is the best way to support your reps, so that they can do their best work. Content is a powerful tool in a salesperson’s arsenal. A well-targeted case study or timely blog post can give a champion prospect what they need to convince a wary executive.

CRM 76

Sales Must Own And Solve The Content Marketing Problem!

Partners in Excellence

That content won’t come from your brochures, or your data sheets, or your case studies, or your blog posts. Marketing can use great technology and analytics to understand what might be most interesting to our customers right now, pushing it to them in their preferred channel(s).

How The Best SaaS Sales Teams Are Improving Close Rates Today

Sales Hacker

Providing the right tools and data. Communicating in the right channels. Case Studies: Develop insightful case studies that help a prospect move toward conversion faster. Juliana Crispo and conversation intelligence tool Gong.io

True Story: What Every Salesperson Ought To Know Before Writing Content

Bernadette McClelland

Much has been written about salespeople, especially those who are employees, speaking up, writing and curating on social channels such as LinkedIn. What case studies and stories could you tell?

How Sellers Can Benefit from Social Selling

Miller Heiman Group

As buyers wait longer to engage sellers and as adoption of digital platforms evolves, many 1:1 conversations take place outside of traditional channels like email, leading to the rise of social selling. Social selling is the process of researching, connecting and interacting with prospects and customers on social media channels like LinkedIn or Twitter. LinkedIn is often viewed as a recruitment tool, but it’s much more than that.

Get the Most Out of Your Marketing Automation Platform

Zoominfo

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. Industry-specific infographics, tool kits, videos, or free guides. Customer testimonials or case studies.

Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

Smart Selling Tools

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities.