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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

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5 ways to boost your sales tech stack and close more deals

DocSend

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. DocSend’s Zapier integration lets reps build automations between the tools they use most – keeping them in the know whenever a prospect has viewed their link. .

Scale 88
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Qualifying Prospects Through Lead Scoring

Janek Performance Group

They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. If your CRM has 1,000 leads, by default, they are not all equal.

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Sales Enablement CRM: A Guide

Showpad

Sales enablement is about ensuring Sales reps have the resources and tools necessary to connect with leads, prospects, and customers in a way that prompts further engagement. While a Sales enablement strategy is key to supporting your process, it can only get you so far without customer relationship management (CRM). Company size.

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Is Rapport Dead? 6 Ways to Demonstrate Value for Virtual Buyers in the Age of Remote Buying

Sales Hacker

Host a discovery call, then add customized post-meeting notes to a case study and send it as meeting follow-up. Read: How to Personalize Your Prospecting Email and Get More Opens (Templates Inside!). Make the most of your sales collateral. Case studies and client testimonials. Use pre-meeting agendas.

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Nurturing Beyond Email to Accelerate Your Pipeline

Sales and Marketing Management

Product marketing can often create last-minute collateral to help close the gap on competitive pushback with specific deals. . To effectively do this, marketers must create web programs that detect web visitors who are prospects currently in the pipeline. A Case Study on Successful Web Personalization. .

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SalesTech Video Review: @iPresentapp

SBI

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Think how effective it would be if salespeople could mix and match content for prospects without changing the originals. Case Studies. Prospect Engagement. Case Studies.

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