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How to plan content for B2B brands in 4 easy steps

Nutshell

Follow these five steps to create effective personas: Related: The complete guide to researching sales prospects: 13 tools to help you understand your buyers. There are plenty of software options available to help with planning out your content, such as Constant Contact for email marketing. Case studies.

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Sales Follow Up Email Guide: Templates & Tips for Salespeople

LeadFuze

We have compiled a list of follow-up lead email templates that will help you follow up with your prospects and get them to, actually, respond. Need Help Automating Your Sales Prospecting Process? LeadFuze gives you all the data you need to find ideal leads, including full contact information. Offer unique service/product value.

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9 Keys to Abundant Sales Lead Generation

Marc Wayshak

Your IPP stands for your ideal prospect profile. To avoid this, make sure you’re only going after people who fit your ideal prospect profile. Your ideal prospect profile outlines the prospect who you’d be totally psyched to connect with. At least 20 touches per prospect. Prospects want something of value.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

That’s because it informs prospects — giving them insight into their problems, your solutions, and what they can expect. Case studies. Let your SDRs or BDRs generate leads and qualify them, so the pipeline is filled with sales-ready prospects that your closers can work with. Map out your entire prospecting campaign.