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An Open Letter to Social Sellers Everywhere

Tony Hughes

In this case David can often defeat Goliath [case study]. To use these constructs powerfully requires responsibility. Translation: massively lower your cost of sale. I want to encourage social sellers to return to being strategic sellers. there are more, the list is long but it's not endless.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. If you're a CXO reading this or you know one that has purchased million dollar enterprise software sight unseen, please comment. I would love a case study, perhaps I'm wrong (but I doubt it.)

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The 5 Essential Components of Digital Transformation

DialSource

For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. Using this insight, the startup can develop a niche software solution and promote it with a data-backed marketing strategy, securing a competitive advantage over bigger rivals.