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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

Next, encourage your lead to learn more (and back up your claims further) by linking a client case study from the same business you mentioned. 9 Constructive B2B Cold Email Templates for 2023. Our data science team just sent us these latest market trends for [INSERT STRATEGY]. Case Study Sales Email Template.

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How to Construct the Perfect Case Study for B2B Sales

Outbound Works

Case studies are among the most effective VBRs (viable business reasons) out there. Case studies are a vital […]. They combine real-world application with the power of storytelling, showing how your offering actually helped a customer. Maybe that’s why they’re among the most sought-after sales collateral types.

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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople at digital marketing agencies targeting small and local businesses must realize the crucial role of testimonials. In an era rife with marketing jargon, testimonials are real-world confirmations of a company’s offerings. Why Getting Testimonials is Important for a Local Business? First, they confer authenticity.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.