How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities
LeveragePoint
FEBRUARY 20, 2018
Often enough, Value Propositions are not constructed with enough flexibility for how your sales teams have conversations. For effective use early in the sales cycle, Value Propositions should be designed as Flexible Case Studies. Case studies answer the question “what do you do for your customer?”
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