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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. This methodology applies machine learning to thousands of behavioral data points from your CRM and Marketing Automation platform.

Lead Rank 122
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. And with today’s short attention spans, a complex self-service assessment or calculator will not be used by prospects. CRM systems such as Salesforce. It’s a critical application sales reps use to track and manage their deals.