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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. This involves checking the CRM and other systems of record. The output is fully new web pages, new collateral, and vertical case studies.

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How To Build Your Brand & Win More Sales (Even If You Hate Promoting Yourself)

Hubspot Sales

Instead, they provided a helpful case study. This same principle of content that helps your prospects get a result applies just as much if you're a business selling to another business. Write content that helps your prospects. Your prospect has hundreds of more words stuck in their head than they first disclose.

Promotion 107
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Sales Onboarding: 5 Foolproof Steps for Training New Sales Reps

Showpad

The onboarding phase that begins when a new employee in their first 30 days should focus on essential aspects of sales — identifying prospective customers’ needs, communicating effectively, understanding and overcoming objections and so on — through the lens of your unique organization. Case studies will be perfect for this purpose.

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The Sales Playbooks Every Sales Team Needs

Costello

He recommended the playbook include at least 3 things including a research and qualification step, a pitch and how to handle the objection when a prospect says they do not have time. Salespeople often have to call forty companies 4 times each to get through to a prospect. Playbooks and Templates for Email Prospecting.

Hiring 111
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Insurance Agent Onboarding Software: Reduce Turnover & Ramp-Up Time

BrainShark

When discussing insurance agent onboarding, most people focus on improvements to the hiring process: automation for applications, background checks, and other tasks to get agents in the door. You can learn more about how Colonial Life streamlined their sales onboarding and training in this case study.

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8 smart tactics to find and close new clients for your SMB

Act!

Consider publishing guest blogs , case studies , and op-eds in authoritative publications. It’s a good idea to use a CRM like Act! Such laser-focused messaging can move the prospects further down the funnel and prime them to purchase from you. offers a robust CRM solution with integrated marketing automation features.

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Learning From Winning And Losing In Sales

Rob Jolles

Matter of fact, I’m going to take this case study out to a sense of I want this customer, so I’m always trying to take measurements if this isn’t going to happen, I don’t want to waste a whole lot of resources and time. How we take in a sense, let’s see, it’s a prospect. I like that.