Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. Need more convincing?

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Pipeline

OCTOBER 16, 2023

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

Maximizer 52

Maximizer CRM ROI How To 52

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up?

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. The best way here is to opt for reliable logistics CRM software with lead management features. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. CRM data is typically underused, but now it’s possible to integrate CRM data with other internal data sources and even unstructured data for analysis. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

Closer's Coffee

FEBRUARY 27, 2021

A STUDY ON SALES PROFESSIONALS AND GAME THEORY. Outfield is a mobile CRM that specializes in supporting teams who have business objectives that include driving revenue growth through outside sales and field marketing. To Read The Case Study In Full Download The PDF.

CRM 52

CRM Case Study Face-to-face Outside Sales 52

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. Yes, in this case, the messenger is to blame. What Motivates Sellers to Use Marketing Content.

Collateral 106

Collateral Marketing Report Motivation 106

SugarCRM

MAY 18, 2023

Our previous blog post discussed the core CRM features for sales automation. In this blog post, we’ll touch on the key features of lead management within a CRM. So, let’s dive into the lead management features that can make or break a CRM. Still, usually, these are included in dedicated Marketing Automation software.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

SBI

MARCH 18, 2019

Why an Industry Giant Left Their Traditional CRM. Global Marine Group is a market leader in offshore engineering and underwater services. In a recent sales effectiveness review, the organization’s leadership determined that their existing CRM was not serving their team’s needs.

Industry 77

Industry CRM Sales Qualified Lead Case Study 77

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Showpad

OCTOBER 17, 2019

While a Sales enablement strategy is key to supporting your process, it can only get you so far without customer relationship management (CRM). Read more to discover how Marketing and Sales can collaborate and work better together using Sales enablement software and CRM. Sales Enablement Versus CRM. Marketing content.

Sales Enablement 58

Sales Enablement CRM Face-to-face Software 58

Crunchbase

APRIL 23, 2020

Here’s the rundown: Part 1: Why you have all of the answers sitting in your CRM. Part 1: Why you have all the answers sitting in your CRM . Using your CRM, pull a report for Closed/Won in the last 60 days. . Double check that the titles listed in your CRM are up to date. Part 5: Safe-fail: what if sh*t hits the fan?

Lead Rank 141

Lead Rank Lead Scoring CRM Outbound 141

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SBI

JULY 22, 2019

Enhancing Sales & Marketing with Unika.ai. Integration enhancements with CRM, and More. This in-depth demonstration of Unika’s Sales Enablement platform provides insights on how you can implement a comprehensive Sales Enablement program that focuses on Strategy, Process, and Technology. Build digital pitch decks with Stacks.

Marketing 76

Marketing Case Study Sales Enablement Promotion 76

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Thank you, Marketing ). Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM. However, your CRM is only as good as its data.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales Management Plus -- SMP

FEBRUARY 13, 2024

SMP is a powerful distribution CRM system that can help streamline your sales and marketing efforts. This feature can be extremely useful for creating marketing lists quickly and efficiently. Run a list of similar customers and send them a case study. How did you solve a customer problem in the past?

Distribution 52

Distribution Case Study Webinar Metrics Follow-up 52

Pipeliner

JUNE 4, 2019

Continuing our series on corporate CRM strategy from our last article , we’ll now take up the topic of CRM selection. There are things you should do when selecting a CRM solution, and things you definitely should not do. In my opinion, the main thing you shouldn’t do in selecting a CRM is hire a consultant to do it for you.

CRM 65

CRM Hiring Decision Maker Case Study 65

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. What is Digital Marketing? The Digital Marketing Sales Process. Why is Digital Marketing Crucial for Sales? What is Digital Marketing? Content marketing.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. To efficiently manage your small business leads, consider utilizing our CRM. Prospect smarter, not harder.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Nimble - Sales

AUGUST 7, 2020

Please meet Brad Friedman, an inbound marketing/social media strategy consultant and a licensed attorney. The post I’m Brad Friedman, Digital Marketing Strategist, and This Is How I Use Nimble CRM appeared first on Nimble Blog.

CRM 70

CRM Licensing Social Media Inbound 70

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. Create a Crisis-Countering ABM Action Plan.

Account Based Marketing 82

Account Based Marketing Webinar Metrics Strategy Marketing 82

Zoominfo

MARCH 1, 2022

They will be more inclined to be an early adopter, provide positive reviews and feedback, offer testimonials or case studies, and ultimately fight for renewing the solution down the road.

Case Study 100

Case Study Study CRM Account 100

LeadFuze

NOVEMBER 30, 2021

With the shift to inside sales, marketing and B2B teams are being pulled in different directions. In the current market, sales and marketing must work together to be effective. Who currently have job openings for marketing help. Why Account-Based Marketing Is the Correct Response. With the role of HR Manager.

Account Based Marketing 52

Account Based Marketing Marketing Strategy Hiring 52

Pipeliner

APRIL 12, 2024

Andy shared a case study of a process-oriented company. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! He is CSMO at Pipeliner CRM. He suggested a unique drill to encourage bold actions.

Video 52

Video Revelation Case Study Pivotal 52

Sales Hacker

SEPTEMBER 6, 2021

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. What is marketing attribution data? to do this.

Data 67

Data Lead Rank Lead Scoring Marketing 67