The Ultimate Guide to Sales Management
JULY 9, 2019
Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Although factors like your product line, buyer personas, and brand awareness are important, sales managers are also critical to the success of any business as they have the potential to unlock huge returns that impact the business's bottom line. As a sales manager, you're a motivator for your reps.