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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

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Whale Hunting Part I - The Rate of Decay

Tony Hughes

If you do not get on site, Skype or meaningfully connect in that timeframe (actively listening) to help them make the case with the appropriate deciding stakeholders in the account, the deal will fall back down into the water and decay rapidly to the half life of 'close lost.' What truly constitutes an ideal prospect?

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27 Proven and Tested Cold Email Tips to Boost Your Sales

LeadFuze

While scanning the subject line, our prospects develop their initial impression of us. They may choose not to read the email or, in the worst-case scenario, manually flag it as SPAM, resulting in issues with email deliverability. You’re simply going to grate on your prospects’ nerves. 2 Make a Good Introduction.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Build out concise case studies with testimonials from your happiest reference customers. Interview one hundred clients and prospects about the challenges they face in the sector where your solutions [be they product or services] are most relevant. Build out a YouTube channel of customer testimonials.