Tony Pericle of ProfitOptics Joins the Editorial Board of The Distribution Pricing Journal

We are very proud to announce that Tony Pericle, Founder of ProfitOptics, Inc., has joined the editorial board of The Distribution Pricing Journal.

Tony Pericle is a well-known innovator, thought leader and author. Since founding ProfitOptics 15 years ago, Tony has a led a team of profit specialists and technologists who have driven over $2B of incremental profit for clients. He has a unique perspective on the power of data in the distribution industry having served many roles in his career from sales rep to corporate leader to profit consultant and company founder. Pericle is a frequent speaker at industry conferences and events on the topics of AI, analytics, profit optimization, and creative thinking to solve complex business challenges. He is also the author of two books on pricing and analytics.

“I’ve been a fan of Tony’s for a long time,” said Campbell Frazier, Editor-in-chief of the Distribution Pricing Journal. Frazier notes his own ideas about data were influenced by Pericle’s books, Transforming Data Into Action and Price for Success. While Pericle is well known for innovative pricing strategies, Frazier points out that Pericle’s vision extends far beyond just price optimization. “The best way I can describe Tony is that he just sees data differently. He doesn’t just promote data for data’s sake, he uses it to teach people how to ask better questions. He brings creativity into his analysis, finding new ways to develop value for distributors and their customers. I’m excited for the wisdom Tony will bring to our readers as they continue their journey toward great profits in all aspects of their business, not just pricing.”

ProfitOptics has been an Inc. 5000 fastest-growing company 9 years in a row by providing custom technology solutions for clients that are focused on real business outcomes and profit. Prior to founding ProfitOptics, Pericle was founder and principal of Advanous, a consulting services company focused on driving higher margins for clients. Pericle was also previously the corporate director for margin management at McKesson. He holds an MBA in finance and statistics and constantly demonstrates his passion for developing custom technology that helps companies thrive.

“I’m delighted to join the editorial board of The Distribution Pricing Journal,” said Pericle. “It stands out with its unique focus on driving new profit in the distribution industry. ProfitOptics and The Distribution Pricing Journal are uniquely aligned in our mutual mission to drive predictable, profitable outcomes with data and technology and our relentless pursuit of sustainable and successful outcomes.”

About ProfitOptics, Inc.

ProfitOptics is a distinguished player in the field of business optimization, boasting an impressive history of growing bottom line profit for distribution and manufacturing companies. Our comprehensive offering of customizable solutions and consulting expertise spans across pricing, rebate management, inventory management, salesforce efficacy, and customer service, consistently adding value to our clients’ operations. Over the last 15 years, we’ve added more than $2B to our clients’ bottom lines, enjoyed a 99% client satisfaction rate and have been an Inc 5,000 fastest growing company for nine years in a row. Connect with our dedicated team to explore our innovative solutions tailored to your needs at www.ProfitOptics.com.

About The Distribution Pricing Journal

The Distribution Pricing Journal is the only publication specifically focused on helping distributors improve their profitability through data, technology, business intelligence, sales excellence, operational automation and customer engagement. The journal is published as a quarterly PDF and distributed to our subscribers. We also send out regular newsletter emails that include recent blog articles, new solution provider announcements, case studies and more to help you on your distribution pricing journey. Learn more at http://www.distribution-pricing.com