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10 Sales training techniques every manager should know

PandaDoc

Training your team requires providing them with more than a manual and a few workshops before sending them out into the field. Choose stories and case studies that show examples of what worked, what didn’t, and how the process works from start to finish (from first contact, through closing a deal, all the way to follow-up).

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

They also include testimonials and case studies from existing partners on their site, to boost trust and engagement with potential partners. Key Takeaway: Case studies and testimonials from existing partners can help encourage potential partners who might be on the fence to join your partner program.