Marc Wayshak

JANUARY 26, 2023

You’ll be fighting and scraping and clawing and discounting to keep it alive.” Leverage case studies. That’s what a case study is. Case study is basically a fancy term for client story. The more relatable case studies you can share with a prospect, the more likely they are to buy.

Closing 102

Closing Case Study Face-to-face Study 102

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.] For a limited time, you can get [discount] off your first purchase. Push your value proposition.

Case Study 98

Case Study Proposal Lead Rank Follow-up 98

Sales Management Plus -- SMP

FEBRUARY 13, 2024

Special Offer/Discount Email : This email announces special offers, discounts, or promotions on your products. Customer Testimonial/Case Study Email : This email shares testimonials or case studies from satisfied customers to build trust and credibility. How did you solve a customer problem in the past?

Distribution 52

Distribution Case Study Webinar Metrics Follow-up 52

Hubspot Sales

MAY 5, 2023

This means providing information, demonstrations, testimonials, and case studies that present a solid case for your product's value. In times of economic uncertainty, it can be tempting to slash prices and offer deep discounts. While some discounting is normal, it's important to approach this strategy with caution.

Consumer 100

Consumer Trends Strategy Data 100

Zoominfo

APRIL 23, 2019

For example, if a client refers you to a friend who ultimately signs on as a client, they both receive either a gift or a discount on your fees. In order to make your services more attractive, consider reaching out to top performing clients to create case studies. Be active on social media. Build a brand as a thought leader.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

BuzzBoard

MARCH 24, 2024

They devised two versions of a promotion: a 10-day free trial (version A) or a discounted first-month membership (version B). Discover more by exploring these case studies and others by [clicking here](hyperlink to a related blog post on A/B testing).

Campaigns 52

Campaigns Strategy Case Study Demographics 52

Sales Hacker

FEBRUARY 28, 2019

Use these tips: Study your previous conversations and find a pattern for insight. Case Study: Jake Jorgovan. Huge price cuts and discounts on an essential product for a period if your leads complete a simple game. Case Study: Valve Video Games. Valve video games took the discount technique up a notch.

Lead Rank 101

Lead Rank Lead Scoring Webinar Metrics Marketing Qualified Lead 101

BuzzBoard

FEBRUARY 16, 2024

Another powerful technique involves asking for a testimonial in return for a reward or discount. Case Study: Successfully Gathering Testimonials from Small Business Customers When promoting your local business, nothing is as compelling as a glowing testimonial from a satisfied customer. Review successful case studies here.

Small Business 52

Small Business Small Business Customer Referrals 52

Partners in Excellence

JULY 19, 2019

” “Let me send you links to some case studies and brochures.” ” “This is what our product costs, but we might be open to discounting, just for you.” ” “Would you buy our product if we gave you a deeper discount? ” “Let me see what discount I can get.”

Conversion 81

Conversion Scale Discount Case Study 81

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Special discounts, one-time-offers, and other time-sensitive promotions can be great incentives to create urgency. But creating urgency goes beyond generating interest.

B2B 62

B2B Case Study Collateral ACT 62

Sales and Marketing Management

JUNE 26, 2017

It’s now common for demand gen teams to batch-email-blast open pipeline contacts with discount offers or other urgency-creating promotions. For example, if the CFO of one of your in pipeline accounts visits your site, you may want to show them your ROI case study instead of your tips and tricks videos.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Partners in Excellence

FEBRUARY 3, 2021

We will provide references, case studies to support our arguments. We will reinforce that with incentives or discounts. It may be overwhelming them with information and data supporting what you are trying to convince people to do. We may leverage our relationships.

Customer 124

Customer Case Study Face-to-face Incentives 124

Mereo

JUNE 29, 2023

The fact that there exists a disconnect between sales and marketing teams in B2B is no secret, but be careful to discount the impact this disconnect has on your content marketing efforts falling flat. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet.

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

Pipeline

AUGUST 5, 2023

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Apptivo

JULY 25, 2023

Unforgettable Customer Service: Real-Life case studies of Effective Complaint Handling 3. Case Study 1: Zappos – Empathy in Every Interaction: Zappos, the online shoe and clothing retailer, has become synonymous with outstanding customer service. And help create a customer evangelist.” — Shep Hyken 1. Proven Tips 2.

Customer 52

Customer Case Study Loyalty Customer Service 52

Salesmate

MAY 22, 2020

Offering a discount” is the first thing that comes to mind when you think about tackling the price objection. Share case studies of a satisfied customer. Create case studies and share them with your potential prospects. Do you want to take some time, go through the case study, and then take the final call?

Objections 124

Objections Examples Face-to-face Case Study 124

LeadFuze

NOVEMBER 30, 2021

4 ) Add testimonials from satisfied clients who have worked with you previously 5) Mention any discounts or promotions currently availableâ€. #1 Email signatures are a perfect place to promote your company†s events, including links for registration and discounted tickets. 3 – Educate. 4 – Let Your Customers Talk.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Social Media Case Study 52

BuzzBoard

FEBRUARY 15, 2024

Discounting is another prevalent pricing strategy, often employed to promote new products or quickly boost sales. Successful Case Studies of Selling to Small Business with Effective Pricing Strategies In the dynamic market ecosystem, small businesses often serve as untapped profit opportunities for savvy digital marketers.

Small Business 52

Small Business Small Business Strategy Lead Rank 52

Sales and Marketing Management

JULY 27, 2017

Quote approvals and price calculation - Due to the fact that important discount or quote approvals can often be lost in the email inbox of sales and finance executives, delays are often introduced in the sales cycle.

Discount 149

Discount CRM Collateral Case Study 149

BuzzBoard

FEBRUARY 8, 2024

You can implement strategies such as offering a free eBook, webinar, or discount coupon to incentivize clients to opt-in. Case Studies of Successful Lead Generation Through Email Marketing for Small Businesses Case studies have underscored the efficacy of email marketing in lead generation for small businesses.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Hubspot Sales

APRIL 14, 2020

Discounting Isn't a Good Call Long Term. Discounting often means running the risk of undermining your sales strategy — particularly in B2B sales. Discounting can project a lack of confidence in your product or service. By discounting, you're setting a new standard for your business. Flash Sales as a Case Study.

Social Media 97

Social Media Discount Promotion Social Selling 97

Apptivo

OCTOBER 3, 2022

From a marketing funnel perspective, customers are considering the product or service, and are seeking more details either from first-hand experience, or testimonials, or validations from industry rankings/ratings agencies, or awards/recognitions received, success stories, published case studies etc. Strategies: 1.Engagement

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

Zoominfo

SEPTEMBER 1, 2019

Here are a few examples of how you can feature customers in your content: Case studies and testimonials: Customer testimonials and case stories provide a great opportunity to let your customers tell their story. Monetary rewards are great, but your customers also care about issues that extend beyond their own personal benefit.

Loyalty 130

Loyalty Customer Incentives Incentive 130

BuzzBoard

APRIL 6, 2024

Additionally, reviewing successful case studies can provide useful insights. You can generate custom audiences from your website visitors to deliver targeted ads, proffering informative content or exclusive discounts that assist in navigating leads through the decision-making process.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Partners in Excellence

APRIL 3, 2019

In this case it was procurement, but any customer will raise the price objection–and they should. Sales people come back pleading for a discount to match the customer expectations. ” “Have you developed a specific business case for them? And it becomes the showstopper for the deal.

Case Study 90

Case Study Discount Study Up-Sell 90

Gong.io

JULY 5, 2022

Email marketing campaigns, free trials, and case studies are important instruments here. Buyers have seen demos, checked out reviews and case studies, and have access to pricing proposals. Sales and marketing efforts here start to become more product-focused. Image Source ).

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

SBI Growth

DECEMBER 7, 2012

Most sales leaders discount the job tryout because it is difficult. Discovery (30 minutes) – the candidate can ask questions regarding the case study. To hire effectively you need to observe sales candidates in action. This requires a “real life” scenario be required as part of the hiring process.

Hiring 282

Hiring Face-to-face Salary Sales Talent 282

BuzzBoard

FEBRUARY 27, 2024

A common misstep for many small digital agencies is steeply discounting their services, wrongly believing that their size precludes competitive pricing. For additional case studies and further insights on pricing strategies in the digital marketing realm, follow our updates. This is indeed a misconception.

Competition 52

Competition Small Business Small Business Case Study 52

Hubspot Sales

APRIL 26, 2023

If you changed billing terms or offered a slight discount, would that change things? If your prospect is struggling to understand why they need your product and how it will help them achieve their goals, reframe your value proposition, show them customer case studies, send them testimonials from your happiest clients, and so on.

Prospecting 112

Prospecting Decision Maker Lead Rank Lead Scoring 112

Sales Hacker

AUGUST 12, 2021

Speak about it on a personal level with reps: when you want to buy something with little functional value in your life, you might debate it, look for discounts, or feel buyer’s remorse afterwards. Essential collateral: battle cards, case studies. How to prep and empower your team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Hubspot Sales

SEPTEMBER 10, 2018

Include a case study. Case studies allow prospects to discover how a business in a similar position to theirs solved its problems. S end your latest and most relevant study with a note saying, " This case study made me think of your business. Link to a blog post.

Case Study 106

Case Study Study Call-back Follow-up 106

Hubspot Sales

JULY 22, 2018

Tell them about the features of next year’s model, share “case studies” of how others have used and enjoyed certain cars, and show them other models or manufacturers offering similar but varied cars they might consider. Remember, your solution shouldn’t be to discount your product.

Selling Skills 143

Selling Skills Lead Rank Inbound Case Study 143

SBI

MARCH 1, 2020

For that reason, companies who don’t start by considering a client’s buying experience first are at risk of the types of sales process misalignment that risk lost sales, unnecessary discounts, shorter contract terms and similar consequences.

Case Study 119

Case Study Analytics Retention Training 119

PandaDoc

APRIL 3, 2023

But don’t discount the talent of your newest reps. Choose stories and case studies that show examples of what worked, what didn’t, and how the process works from start to finish (from first contact, through closing a deal, all the way to follow-up). Sales reps need real-world success stories to get inspired.

Training 98

Training Hiring Construction Case Study 98

SalesHandy

APRIL 20, 2021

We got a better discount. When this happens, offering deeper discounts shouldn’t be the go-to move. Then discuss if these features translate into real value for your customers, or the price discount from their competitors is more valuable. In such deals, don’t try to stretch your discounts on shorter billing periods.

Objections 75

Objections How To Discount Decision Maker 75

Janek Performance Group

NOVEMBER 30, 2022

Here, sharing case studies with specific ROI can be extremely effective. Case studies. Rather than discounting, sellers must build value into their product. Case studies. This makes the right content key to guiding customers to your organization. Which solutions have I encountered? Conversion Stage.

Customer 62

Customer Case Study Loyalty Buyer 62

The Digital Sales Institute

MARCH 12, 2024

The Urgency Close This technique works best where there is a genuine offer or some time limited event such as end of quarter discounting. The Social Proof Close This closing technique uses case studies, independent research, customer testimonials and success stories to build trust and credibility.

Closing 52

Closing Objections Buyer Proposal 52