BuzzBoard

APRIL 17, 2024

Educate your clients that an ROI analysis represents more than just numbers; it defines the value they receive from their local paid advertising programs. A case in point can be found in a case study from a leading digital advertising agency, which effectively applied local paid marketing strategies for regional enterprises.

Advertising 52

Advertising Advertising Analysis ROI 52

Close.io

SEPTEMBER 19, 2019

They can be educated on the pros and cons of subscription and what success requires, but not pushed into a decision. They build awareness and educate the customer with a mix of “three rooms” content until the customer makes a subscription initiative decision. It’s not like testing a new marketing app.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Sales and Marketing Management

OCTOBER 9, 2020

We might begin the process by identifying a few good initial contacts to share with each other, but this is still the discovery and education phase. To continue to engage partners at this level, I maintain a partner nurture email list and share relevant content that educates our partners on our industry and how we help our clients.

Referrals 177

Referrals Company Scale Case Study 177

Sales Hacker

FEBRUARY 1, 2023

Don’t “educate” CXOs on their jobs or business Want to get your email deleted immediately? Don’t include case studies or long articles No exec has time to read a 3-page case study. Then, paste your case study text after this prompt. especially if it is something they should know.

Case Study 90

Case Study Study LinkedIn Education 90

Sales Hacker

DECEMBER 14, 2022

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. Remember, most buyers are very educated in the product/service — but that education doesn’t take into account their unique buying dynamics and motivations. Case studies. Not so fast. Objections.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Google and Hubspot launched their ads integration tool using a GTM strategy that included joint case studies, co-marketed content, and enablement tools for sales and customer success. Early-bird tickets expire next week.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

The ROI Guy

APRIL 18, 2012

In order to better connect, engage and educate frugal IT decision makers as to the unique value of DDVS, Dell turned to Alinean to develop a compelling Benefits Estimator. The Dell Desktop Virtualization Solution (DDVS) offers several alternatives to purchase, implement, host and manage virtualized desktops.

Case Study 63

Case Study Benefit Study Decision Maker 63

Sales and Marketing Management

JANUARY 20, 2020

Share links to your company’s latest case study with your prospects. Before they are ready to make an educated buying decision, however, they need insight, context and practical solutions to their business problems. But don’t merely accept digital, learn to use it effectively. Host webinars. Setup online conference calls.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Pipeliner

JANUARY 6, 2024

Case Study: From School Hater to Education Hero: Jerome shares the inspiring story of a successful entrepreneur who transformed his aversion to education into a passion for fixing the system. We discuss how to identify your “next intensive”—a meaningful project that aligns with your values and skills.

Case Study 59

Case Study Face-to-face Education Analysis 59

Zoominfo

APRIL 22, 2018

Your role as the sales rep in this scenario is to serve as an educational resource for this prospect. If they’re open to a discussion, try to educate them about the problems your product solves. If your prospect isn’t open to discussion, it’s best to nurture them with educational resources and content.

Prospecting 235

Prospecting Case Study Study Sales Cycle 235

BrainShark

MAY 4, 2012

The education space is rapidly moving from a print-centered industry to a digitally-minded environment. This new space has given our marketing team the opportunity to do something we’ve never been able to do before: generate leads for our sales team.

Case Study 48

Case Study Lead Nurturing Study Leads 48

Zoominfo

OCTOBER 21, 2018

Similar to vlogs, webinars provide your prospects with a relevant, educational experience. One effective way to educate prospects about your brand values is by producing a video that tells the story of your brand. Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

The Center for Sales Strategy

OCTOBER 15, 2020

Instead, they want to be educated and informed. The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold.

Case Study 81

Case Study Marketing eBook Lead Generation 81

Zoominfo

OCTOBER 5, 2021

Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. IBM ran an ad supporting U.S.

Examples 130

Examples B2B Microsoft Case Study 130

Sales and Marketing Management

NOVEMBER 16, 2020

It goes beyond the friendly, but unfortunately biased, conversations marketers may have for the purposes of customer case studies or testimonials. We were able to partner with knowledgeable sources and quickly present a webcast on what the pandemic would mean for higher education. Those people are already fans).

Conversion 177

Conversion Marketing Customer Trade Show 177

Shari Levitin

AUGUST 23, 2023

To build an effective training and coaching program, you need Four Pillars: Education Entertainment Facilitation Coaching Each person has a dominant pillar, and identifying yours can lead to partnering with someone strong in a different pillar for a productive learning experience. Does it provide clarity? Are my communications direct?

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

Hubspot Sales

FEBRUARY 9, 2021

Over-Reliance on Case Studies. HubSpot Senior Sales Manager Dan McAdam also offered some input — specifically about how sales reps leverage case studies. He says, "Sending case studies too early in the process or using them as a crutch is one that's always been a pet peeve of mine. Now that stands out!".

Case Study 135

Case Study Cold Calling Hubspot Ideal Customer Profile 135

Zoominfo

MARCH 9, 2021

pricing page, case studies). Essentially, you are trying to reach prospective customers with content that will educate them and answer any questions they may have regarding your offering. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

FEBRUARY 23, 2024

Successful Case Studies of Digital Marketing Agencies Approach Towards Small Businesses In our exploration of effective digital marketing strategies, it’s essential to recognize a critical component: the role digital marketing plays for small, local businesses. Learn more about us today.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

BuzzBoard

FEBRUARY 8, 2024

Incorporate testimonials, case studies, and success stories to bolster your qualifications. To demonstrate credibility, share case studies of past successful campaigns, specifically ones involving similar businesses. The key to overcoming such reticence is education. Be prepared to handle objections.

Small Business 52

Small Business Small Business Cost per Lead Objections 52

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Say you were running a nurture campaign to educate your audience about an offering. Building trust is essential to convincing customers to buy more than once. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. By generating valuable, educational content that addresses typical digital marketing concerns and pairing this with free audit offers, potential clients are more likely to connect.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Janek Performance Group

MARCH 26, 2024

As such, consider the following: Age Where they live Marital status Kids/pets Education Years of service Career goals Spending habits Spending power Outside interests Validate the accuracy of your buyer personas. Develop educational resources and thought leadership content that resonates with their interests and challenges.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

SBI Growth

NOVEMBER 5, 2012

Put these in a bucket called “ROI/Case Study”. If so, mark these as “Expert/Educational”. You’re going to help them get: Case Studies to drive prospect awareness of the problems they may have. Educational content showing your firm is aligned with thought leaders in key sectors.

Prospecting 308

Prospecting Customer Case Study ROI 308

Your Sales Management Guru

AUGUST 22, 2011

THE ESSENCE OF EDUCATION. In one instance, the salesperson has 15 minutes to review a case study before walking into a room where an actor plays the role of the client. By Ken Thoreson. This blog is from a chapter in my latest book: “Leading High Performance Teams” I thought you would enjoy it. www.AcumenManagement.com.

Education 51

Education Hiring Case Study Training 51

Hubspot Sales

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Case Study 98

Case Study Proposal Lead Rank Follow-up 98

Janek Performance Group

MARCH 8, 2024

As such, they publish blogs, white papers, case studies, and other collateral. This demonstrates their commitment to studying, understanding, and expanding the accumulated knowledge of their industry. Today, buyers are more educated about their choices. This includes education, the military, and industry.

Training 62

Training Face-to-face Education Negotiation 62

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. Landing pages are fantastic in this stage for brand exposure and educating visitors about your products. What Makes a Good Landing Page? They both need this engagement!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Mindtickle

MAY 2, 2023

Sales content management refers to the process of creating, organizing, distributing, and analyzing sales-related content, such as product information, case studies, and customer testimonials, with the goal of supporting the sales team and improving their performance.

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Nutshell

JANUARY 16, 2024

Acunzo also frequently uses real-life case studies to illustrate certain points or ideas, and he’s very good at doing this in a way that conveys emotion and engagement. This podcast is offered by Omniscient, and it covers a variety of case studies demonstrating the power of long-term thinking and planning for businesses.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

Acunzo also frequently uses real-life case studies to illustrate certain points or ideas, and he’s very good at doing this in a way that conveys emotion and engagement. This podcast is offered by Omniscient, and it covers a variety of case studies demonstrating the power of long-term thinking and planning for businesses.

Marketing 71

Marketing Social Media Scale Trends 71

LeadBoxer

AUGUST 29, 2021

Create Educational Content for Ideal Customers. Conduct Research or Publish Case Studies. They put out studies and research that create new viewpoints for their industry. In fact, case studies about your existing clients are a solid way to build thought leadership.

Webinar Metrics 52

Webinar Metrics Case Study Sales Qualified Lead Decision Maker 52

Pipeline

AUGUST 5, 2023

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Zendesk Sell

JANUARY 10, 2019

Case studies. Case studies prove to prospects that your product/service works for other businesses. These studies also offer another reason to trust you. Our own case studies at Zendesk Sell include statistics, testimonials, and what parts of our product have proved effective for our customers’ business.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

BuzzBoard

JANUARY 24, 2024

Case Studies and Success Stories: Share relevant case studies and success stories of similar businesses that have benefited from your digital marketing services. This provides concrete evidence of the potential impact and builds credibility.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

SalesLoft

SEPTEMBER 23, 2022

Next, encourage your lead to learn more (and back up your claims further) by linking a client case study from the same business you mentioned. Case Study Sales Email Template. The example below also happens to be ourthe Salesloft team’s most popular case study sales email template! INSERT VIDEO HERE]].

Construction 52

Construction B2B Case Study Lead Rank 52

BuzzBoard

FEBRUARY 28, 2024

Instead, focus on educating them about the pivotal role digital marketing plays in business growth and revenue improvement. For more comprehensive case studies on leveraging digital marketing to expand your customer base, click this link. Draw and engage your audience with valuable, unique content.

Small Business 52

Small Business Small Business Marketing Social Media 52