Alice Heiman

NOVEMBER 14, 2018

Case studies show you how (from start to finish), and downloadable templates will help guide your progress. Less loyalty. If you want to target the best and most profitable customers in your territory and take them from your competition, let this book be your guide. Left-field competition. Commoditization.

Decision Maker 126

Decision Maker Handbook Lead Rank Lead Scoring 126

Highspot

FEBRUARY 14, 2024

case studies, one-pagers), frequency, and distribution channels. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Net Promoter Score (NPS): Indicator of customer loyalty and likelihood to recommend. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

case studies, one-pagers), frequency, and distribution channels. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Net Promoter Score (NPS): Indicator of customer loyalty and likelihood to recommend. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Hubspot Sales

APRIL 14, 2020

Gimmicks come with a territory that can be tricky to navigate, and there are some precautions and potential pitfalls you should be mindful of. Flash Sales as a Case Study. Discounting Isn't a Good Call Long Term. Lowering prices in some way, shape, or form is the basis for a variety of sales gimmicks.

Social Media 97

Social Media Discount Promotion Social Selling 97

Zoominfo

JANUARY 29, 2018

To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales Hacker

OCTOBER 16, 2019

This will usually be done by territory, contract size, industry, or just plain-old availability. Any other documents shared (the proposal versions, the pitch deck, case studies shared, etc.) RELATED: Reducing SaaS Customer Churn: 10 Multi-Team Tactics to Drive Loyalty. Ideally these will be entered into a CRM.

Ideal Customer Profile 50

Ideal Customer Profile ROI Proposal Lead Rank 50

PandaDoc

JULY 6, 2022

Once a lead knows enough about what your company offers, and they’re now curious about your product/services — they enter this new territory, what we call the interest stage. A/B test your landing pages for website visitors and study analytics for marketing campaigns. Stage 2: Interest stage. Stage 3: Desire stage.

Top of Funnel 98

Top of Funnel Funnel Sales Qualified Lead Lead Rank 98