Sales and Marketing Management

APRIL 20, 2022

A case study on how a financial technology firm overcame challenges to achieve revenue synergy after a merger. The post To Capture M&A Revenue Synergies, Successfully Integrating Sales Organizations Is a Must appeared first on Sales & Marketing Management.

Revenue 180

Revenue Case Study Study Sales 180

SBI Growth

OCTOBER 2, 2013

We get requests to explain how sales reps use social to generate revenue. Our case study is about a Sales VP Steve McKenzie. Social Selling is hot. It seems all the focus is on your sales reps. But how does a Sales VP use social selling? How are you planning for Social in 2014? This question doesn’t get asked that often.

Case Study 319

Case Study Social Selling Study Decision Maker 319

SBI Growth

FEBRUARY 12, 2013

After the initial surprise and some disappointment, the customer realized that for us, the relationship was far more important than making short-term revenue. There are a few key takeaways from the case study: A well defined sales process mapped to the buyer’s journey is crucial. For the better.

Case Study 314

Case Study Study Travel Quota 314

Force Management

DECEMBER 14, 2023

It's important to put time and resources into helping your channel sellers understand your company's value and differentiation as well as your internal revenue teams do. If your solution saved another customer X% of revenue, then that’s valuable information for a channel partner to have. Five steps to channel partner success: 1.

Channels 138

Channels Revenue How To Case Study 138

Sales Hacker

OCTOBER 4, 2019

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. Keep reading for practical tips on how you can use your case studies to attract new prospects and convert existing prospects into paying customers. What not to do.

Case Study 81

Case Study Study How To Real Estate 81

Predictable Revenue

JULY 8, 2019

We’ve made updates and improvements throughout the book, including adding entirely new chapters, case studies, and critical sales concepts. The post The second edition of From Impossible to Inevitable has arrived with new chapters, new case studies, and new sales tips appeared first on Predictable Revenue.

Case Study 85

Case Study Study Revenue Sales 85

Miller Heiman Group

AUGUST 27, 2019

Investing in perspective can change your business nearly overnight—like in this case study from one of our manufacturing clients. Within two days of completing SSwP, the firm closed the $125,000 upsell contract—including opportunities to grow with ongoing maintenance and customer service revenue.

Case Study 63

Case Study Study Sales Methodology Decision Maker 63

Sales Hacker

MAY 10, 2021

If you have products to sell online , you need the two teams to work together for revenue and margin growth. In contrast, giving your customer support staff the tools and training they need to sell product upgrades or add-ons will keep the customer on the line and add a new revenue stream to the business. Wrapping up.

Case Study 62

Case Study Study Top of Funnel Churn 62

Alice Heiman

MARCH 12, 2024

The CEO’s Role in Social Media: A Strategic Imperative The conversation with Scott Gillum reveals a critical insight: “ There is a correlation between your online presence and revenue. 12:33] Importance of Online Presence – Highlighting the direct correlation between an online presence and revenue generation. [14:01]

Social Media 75

Social Media Media Revenue Top of Funnel 75

Mindtickle

APRIL 10, 2024

Revenue organizations have heard the message loud and clear, and most invest time and effort in producing content for their sellers to use throughout the sales cycle. According to the recently released State of Revenue Productivity Report , organizations published an average of 642 new assets in 2023. But not just any content will do.

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Follow these steps to overcome obstacles and create sales content that will fuel revenue growth for years to come.

Revenue 128

Revenue Scale Collateral Harvest 128

Allego

JUNE 6, 2023

If there’s one revenue enablement event you go to this year, make it Allego’s S3. Now in its seventh year, Allego’s S3 is the revenue enablement event of the year. You’ll get an exclusive sneak peek at the product roadmap and discover exciting new features and capabilities that will transform how you approach revenue enablement.

Revenue 62

Revenue Networking Distribution Scale 62

Gong.io

AUGUST 19, 2021

When it comes to productivity sinks, a handful of usual suspects plague B2B revenue organizations. That’s why I was so amazed by revenue intelligence from Gong. Below are five ways that revenue intelligence carves more time out in reps’ and sales leaders’ days. Read their case study. Efficiency for the win. .

Revenue 127

Revenue Forecasting Maximizer Case Study 127

SocialSellinator

NOVEMBER 1, 2023

Learn the power of paid social, benefits of hiring an agency, case studies, and why SocialSellinator is your best choice. Maximize your revenue growth with expert strategies. Unlock success with SocialSellinator, a top-notch paid social agency.

Case Study 92

Case Study Maximizer Study Benefit 92

Mindtickle

APRIL 7, 2023

What is revenue enablement? Revenue enablement is the next iteration or V2 of sales enablement. It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. Revenue enablement vs. sales enablement: How are they different?

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Chris Moreno, owner of Go Long Go Hard, attributes his digital marketing agency’s efforts to a 397% revenue increase within a year. The outcome?

Small Business 52

Small Business Small Business Case Study Social Media 52

Zoominfo

JANUARY 26, 2021

They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Generates Large Amounts Of Revenue: Enterprise companies have deep pockets. Here’s why: More valuable accounts Increased monthly recurring revenue (MRR) Boosted brand equity. Create Case Studies To Demonstrate Value.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Mereo

JUNE 29, 2023

In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet. The report showed: Case studies (62%) Analyst reports (49%) Webinars (47%) In the final stages of the buyer journey, the buyer is ready to decide on which solution to choose.

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Provides your sales reps with a virtual sales analyst that generates customized sales plays for every customer to drive revenue through traditional and digital channels. Our AI-based SaaS platform, Zilliant IQ: 1.)

Revenue 139

Revenue How To ROI Case Study 139

Product Management University

FEBRUARY 2, 2023

The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. What action items and artifacts are required to maximize revenue from these solutions? What is a Product Marketing Roadmap?

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Highspot

MAY 27, 2020

That’s where revenue enablement comes in. Forrester defines the goal of revenue enablement as ensuring that all customer-facing roles possess the skills, knowledge, assets, and process expertise to maximize every buyer or customer interaction. Start with Customer Experience in Mind. Map Competencies and Align Assets.

Revenue 81

Revenue Face-to-face Case Study Webinar Metrics 81

Zoominfo

JUNE 10, 2018

Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Here’s why: Testimonials and case studies build trust. Testimonials and case studies aren’t inherently ‘salesy’.

Objections 239

Objections Case Study Face-to-face Study 239

Close.io

FEBRUARY 19, 2020

Scalable, repeatable, and predictable revenue—that's what the right sales enablement approach can get you. So, we teamed up with our friends at Predictable Revenue and put something together to help. Here's what you get when you download the kit: case study templates. Supercharged sales messaging that closes more deals.

Sales Enablement 66

Sales Enablement Revenue Comparison Case Study 66

SBI Growth

JANUARY 9, 2020

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

Oracle 215

Oracle Real Estate Opportunity Revenue 215

Close.io

SEPTEMBER 19, 2019

More often than not, revenue leaders are impatient for results now. Businesses love the recurring revenue. Usually CEOs and revenue leaders spend most of their time in Room 3, and the rest in Room 2. The ZBR team looks for bigger opportunities that tend to be $100,000 or more per year in recurring revenue. but they don’t?

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Miller Heiman Group

MARCH 12, 2020

A triple-digit increase in sales opportunities identified—and 4X revenue growth based on those opportunities. Get the Case Study. While early adopters generated more incentive revenue than anyone else on the team, others balked because they felt that this program turned the customer support team into salespeople with quotas.

Revenue 63

Revenue Strategy Customer Case Study 63

BuzzBoard

MARCH 5, 2024

These are often called “”small business digital marketing success stories”” – real-life examples of enterprises that have used the power of the digital world to boost visibility, engagement, and revenue. Interested in exploring more case studies about small business marketing?

Small Business 52

Small Business Small Business Case Study Lead Rank 52

Sales Hacker

SEPTEMBER 16, 2021

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. My sales POC case study.

Top of Funnel 74

Top of Funnel Revenue Engineering Funnel 74

Zoominfo

JANUARY 26, 2021

They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Generates Large Amounts Of Revenue: Enterprise companies have deep pockets. Create Case Studies To Demonstrate Value Enterprise decision-makers have a lot going on, which means that you need to demonstrate value right away.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. This small company operates in the pool industry.

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Sales Hacker

MARCH 6, 2024

31:55) One thing revenue leaders believe to be true that Stephen thinks is bull$. (34:26) What you’ll get at ELG Con: Case studies from companies like Datadog, Cloudera, and more. Highlights: (3:27) Strategies for email deliverability. (08:01) 08:01) The journey from sales to entrepreneurship. (11:06)

Outbound 90

Outbound Hotels Case Study How To 90

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Measuring the success of your revenue enablement programs can be challenging, especially as they evolve over time. The booth troop!

B2B 52

B2B Case Study Study Vendor 52

BuzzBoard

FEBRUARY 23, 2024

Case Studies of Successfully Positioned Digital Marketing Agencies for small Businesses Digital marketing agencies play a vital role in boosting the visibility and profitability of small and local businesses in today’s fiercely competitive online environment. Several case studies illuminate the effectiveness of such strategies.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

Allego

FEBRUARY 28, 2024

By leveraging Allego’s comprehensive suite of tools and capabilities, organizations can streamline their sales processes, ensure content compliance, drive revenue growth, and deliver exceptional client experiences. Each case study underscores Allego’s role in not just meeting but exceeding the unique needs of financial services firms.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Sales Hacker

MARCH 19, 2024

39:00) One thing revenue leaders believe to be true that Katrina thinks is bull$. (43:00) What you’ll get at ELG Con: Case studies from companies like Datadog, Cloudera, and more. Highlights: (05:54) Unlocking the secrets to successful startups and exits. (08:19) 08:19) Operational excellence: the key to startup success.

Ideal Customer Profile 83

Ideal Customer Profile Account Based Marketing SAP Hotels 83

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Early-bird tickets expire next week. A chance to tour (and maybe even race on?)

Lead Rank 94

Lead Rank Referrals Lead Scoring Ideal Customer Profile 94