Selling Success Using Case Studies

The Center for Sales Strategy

Case Studies and campaign recaps are powerful tools to help sell success. Selling Success Using Case Studies. This helps in many areas as it relates to driving performance o n your sales team. case studies successful sales meetings sales management

Five Ways To Get More Case Studies

The Center for Sales Strategy

A lmost everywhere I go I hear managers and salespeople say, “Yeah, case studies are very valuable. We need to get more case studies.” So why don’t more sales operations have more case studies? I can tell you what prevents most sales teams from having enough case studies: Case studies require some level of client participation. Your sales team probably doesn’t know who to nominate.

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All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Join the webinar: All Data is NOT Created Equal : An Independent Case Study Comparing ZoomInfo and DiscoverOrg Email Accuracy.

Case Study: 3 Ways this Sales VP Uses Social Selling

Sales Benchmark Index

We get requests to explain how sales reps use social to generate revenue. It seems all the focus is on your sales reps. But how does a Sales VP use social selling? As a Sales VP, you use it to generate referrals in your dream clients. Social Selling is hot.

When to Walk Away From the Big Deal - Case Study

Sales Benchmark Index

This topic centered on the sales rep’s dilemma. We thought a Q & A blog would add value to quota-carrying sales reps. Genesys recently implemented a new Sales Process which is aligned to buyer’s journey. 2) Genesys has a new sales process mapped to the buyer’s journey.

How to Use Case Studies Effectively in Sales (And Mistakes to Avoid)

Sales Hacker

Used right, case studies can boost your deal closing ratio by 70% and your sales by 185% — making them a valuable addition to your sales enablement library. Not so much on how to use them in your sales process. The value of a case study.

LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health

LeadGnome

But for Bridgeway Security Solutions, whose culture focuses on building deep relationships between sales and prospects, their challenge was with the the large number of ultra personalized 1-1 emails sent directly from sales reps. Download Case Study.

Why Evaluate Potential Sales Talent? - A Great New Case Study

Anthony Cole Training

They were evaluated with OMG''s sales person assessment, and assembled into 5 teams, all selling the exact same product. This team tied for first place in most sales made. Just as important, they were able to neutralize the effect of good versus bad sales management and coaching.

100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

Case studies and testimonials are useful to have on hand. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. How to Ask Your Customer for a Case Study.

Sales Selection Experiment - a Must Read Case Study

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan This kind of story doesn''t happen every day. 5 people were placed on each team based on the following carefully selected scores from OMG''s Sales Candidate Assessment: 1 team had the best Sales DNA.

A Case Study on Bridging the Sales and Marketing Gap

Sales and Marketing Management

Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Issue Date: 2014-07-23.

Avoiding a Kodak Moment: A positive Case Study on managing change for better sales & business

Sue Barrett

A positive Case Study on managing change, pain and quick wins in line with a Long Term Strategy Human beings, by and large, are notorious for staying with what is familiar to them and not wanting to ‘rock the boat’, instead chasing the familiar quick fix, the easy option, that which feels safe and comfortable. […]. The post Avoiding a Kodak Moment: A positive Case Study on managing change for better sales & business appeared first on Barrett Sales Blog.

Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp

MTD Sales Training

Episode 8 – Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp. How to build quality case studies. The post Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp appeared first on MTD Sales Training. Episode 8: Loads Bubbling Podcast. This podcast includes: Satisfaction with current suppliers. A useful quote from Patricia Fripp.

7 Steps to a Successful SDR Cold Calling Sales Contest (Case Study)

Sales Hacker

Imagine you run a sales team of 50 people and 30 of them are NOT enthusiastic and fully committed to their work and workplace. Studies have found that only 34% of workers in the US are engaged. But as you’ve probably seen, not all sales contests work. Sales Management Articles

The second edition of From Impossible to Inevitable has arrived with new chapters, new case studies, and new sales tips

Predictable Revenue

We’ve made updates and improvements throughout the book, including adding entirely new chapters, case studies, and critical sales concepts. B2B Blog Sales & Marketing Alignment Sales Process

Case Study: How a Company Hurt its Business with a Change in the Comp Plan

Sales Benchmark Index

This is a story of how a bad comp plan can ruin a sales force. The CEO was upset with the rampant discounting used by his sales team. The sales force revolted and sales plummeted. To right the ship (pun intended), he hired a new head of sales.

Case Study: How the Right Sales Methodology Can Change Your Business Overnight

Miller Heiman Group

Strategic Selling® with Perspective (SSwP) focuses on showing sellers how to simplify complex sales to create a consistent and repeatable sales approach, sharing strategies that sellers can use to connect with buyers earlier in the process and become more than a vendor, building stronger relationships that grow over time. Investing in perspective can change your business nearly overnight—like in this case study from one of our manufacturing clients.

Intel Headed Into the 2008 Recession at the Top – but Did It Stay There?

Sales Benchmark Index

Before the 2008 recession, Intel pushed out rivals by keeping its product cycles tight. With a philosophy that innovation would move the market in its favor, Intel devoted itself to delivering the fastest and latest technologies. Being ahead of the.

Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]

Allego

The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. The sales director would then review the finalists. Chris Gish had a problem.

Case Study - Which Sales Approach is Really More Effective?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan I haven''t been completely transparent in some of my recent articles. I have continued to urge readers how important it is to sell using a consultative, buyer-focused methodology and a formal, structured sales process. This helps to shorten the sales cycle, increase closing percentages and most importantly, differentiate, allowing you to sell value instead of price.

LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health

LeadGnome

New case study reveals how Bridgeway Security Solutions leveraged LeadGnome’s reply email mining service to improve sales productivity and HubSpot database health.

Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Close.io

No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” Move into new segment (Up or down market, launch self-service or sales assisted, multichannel). Three sales engineers.

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Close.io

How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

Sales Benchmark Index

The year is 2007. The real estate market is flush. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

Oracle 191

How to Construct the Perfect Case Study for B2B Sales

Outbound Works

Case studies are among the most effective VBRs (viable business reasons) out there. Maybe that’s why they’re among the most sought-after sales collateral types. Case studies are a vital […]. Account-Based Sales / Marketing

Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

LeadGnome

the category-defining Reply Email Mining web service, recently published a case study showing how Tigera used LeadGnome to acquire best-fit leads with a CPL of less than $2.50 I don’t have to forward human replies to our sales team anymore, our reps simply hit the reply button.

Unlocking Cross-Sell and Upsell Potential by Activating the Product Team

Sales Benchmark Index

The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth. Yet, one of the lesser associated responsibilities of a Product Leader is translating.

Overcome the Early Success Trap to Solve Your Product-Market Fit

Sales Benchmark Index

The following is very much based on a true story – a sad but true story from early 2019. In a company’s first meeting, their CMO announced that they were building a big brand – just like Theranos. Just from.

A Conversation With Julian Lumpkin: Leveraging Case Studies as a Fundamental Part of the Sales Process

Costello

Like many college grads in 2009, Julian Lumpkin started in an entry-level role in B2B sales and quickly realized that sales was the right place for his talents. As a sales manager at Axial, I realized how important case studies are in the sales process.

How to Kill a Sales Team in 90 Days

Sales Benchmark Index

Article Corporate Strategy Sales Strategy activities adoption case study change change management process customers CX executive support field initiatives key roles leaders morale program roles sales sales org sales reps sales vp strong leaders stuart gill support team timing

Case Study: Seller Holding Business Owner Hostage?

Engage Selling

An Engage Selling client has a sales rep who is a good performer but also causes a lot of trouble. She is very difficult to manage and causes chaos in the office daily.

Sales Tip: Which Clients for Your Case Study?

Engage Selling

Want to attract and work with more clients that are ideal for a case study? The Sales Accelerator Program will show you how! Or, if you would like more information about case studies, take a look at our How to Create Sales-Boosting Case Studies article.

Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages.

Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Case Study: Avaya IP Office TCO Calculator

The ROI Guy

The tool currently fuels important demand-generation campaigns for Avaya, driving significant sales-ready opportunities.

LeadGnome Case Study: Vocera Communications Increases Email Deliverability To 99.2% By Mining Emails

LeadGnome

A new case study reveals how Vocera Communications leveraged LeadGnome’s reply email mining service to increase their email deliverability in just three months. Learn more at [link] The post LeadGnome Case Study: Vocera Communications Increases Email Deliverability To 99.2%

Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg Sales

Read on to see our new 2019 benchmark study, where we compare data from the DiscoverOrg database over a three-year timeframe, to see whether the playing field has improved, leveled, and in some cases, gotten worse, in the era of #MeToo.