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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.

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Case Study: How Tenbound Helped Nitro Grow SDR-Sourced Opps by 113%

Tenbound

Nitro’s business productivity software was growing fast. With recent acquisitions and mergers, they were shifting focus to mid-market and enterprise segments. Their outbound pipeline needed to grow to keep pace. The vanguard engaging the new target markets would be the SDR team.

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Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]

Allego

The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. The sales director would then review the finalists. That’s why video sales practice is one of the best ways to improve. Chris Gish had a problem.

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How to Train a Sales Team on Products: Use Modern Software, Not Old-Fashioned Training Techniques

Bigtincan

Traditional product training for enterprise sales organizations and retail employees often includes hour-long training videos, reviewing lengthy recorded calls, reading through documentation, and a bunch of other time-intensive training processes that require your sales reps to absorb and, hopefully, retain product information.

Fashion 105
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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Generally, the main purpose of every entrepreneur (including yours) is to improve the sales performance of his business. Using an Email Autoresponder to Improve Sales. Day 2 – Case Study.

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4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. This removes a huge barrier between the sales rep and the prospect and puts you on the same team.