Remove Channels Remove Churn Remove Incentives Remove Resources
article thumbnail

The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130
article thumbnail

Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. When done correctly, your entire team will make better decisions about where best to allocate resources. A data-driven approach will ensure you make informed decisions about allocating your resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Metrics to prioritize may include: Renewal rate Upsell rate Churn rate Average deal size Average contract value increase Products sold per customer Customer lifetime value Of course, an effective sales compensation transformation doesn’t mean shifting completely from new business to a retention-driven approach.

article thumbnail

9 Customer Engagement Strategies to Help Improve Conversion Rate

SendBuzz

Businesses that effectively engage their B2B customers, experience a significant 63% drop in customer churn. A few more- According to a survey, 75% of consumers have a positive inclination towards companies that provide rewards programs or incentives. In fact, 82% of businesses agree! That’s where email automation tools come in.

article thumbnail

A Comprehensive Guide to the SaaS Sales Process

Crunchbase

For this reason, it’s even more important for SaaS companies to prove to their customers that they can help save resources and boost performance. Prospecting is all about identifying who to market your SaaS product to and targeting those prospects with marketing materials across a range of channels (e.g. blogs, social media and ads).

article thumbnail

2023 Sales Comp Planning: A Conversation with The Alexander Group

The Spiff Blog

This will provide a clear signal that you can afford to take more risks and allocate resources toward acquisition channels again. Companies with high churn aren’t sustainable.”. An effective commission plan is specific, actionable, and well-communicated— both the plan itself and any additional resources.

Groups 67
article thumbnail

6 ways to ensure subscription renewal of SaaS clients

PandaDoc

By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. In order to exist in the SaaS sphere, a business needs to maintain low churn rates while increasing customer acquisition to have a meaningful impact on the business. Set Expectations and Outperform Them.

Churn 52