article thumbnail

CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Like a football coach going into a game, you start with the baseline plan. Success probability increases by 2X.

article thumbnail

How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful.

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. valuation.

Media 72
article thumbnail

The Difference Between a VP of Sales and a CRO

Sales Hacker

Hands-on coaching of sales leadership and individual contributors. This runs the full gamut of revenue and customer lifecycle from marketing and demand generation, to sales, to customer success, to renewal. Participating in account or deal strategy, whitespace exercises, and executive alignments.

Hiring 96
article thumbnail

Redeploy Your Budget for 2H 2020 Revenue Rebound

Mereo

Virtual Coaching and Reinforcement Programs : Capitalize on the “check-in” calls your sales leadership are doing with their sales professionals to not only hold them accountable but to, equally important, provide coaching. So get started now with a strategy for how you will capitalize on it, whether it is face-to-face or virtual.

Revenue 56
article thumbnail

Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

Understanding and meeting buyers’ needs will take experimentation and testing of new tactics, messaging, and channels. What excites me the most is Allego’s innovative approach—surrounding the seller with the right content in context, the right learnings, and the right coaching at the right time. Ginna: What attracted you to Allego?