Sales Gravy

JANUARY 1, 2025

Discover the secrets to lead follow up and conversion after trade show, conference, and events. Variety of Channels: Using diverse communication platforms, such as phone calls, emails, video, and social media, increases the likelihood of connecting with leads.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. 9 sales conferences and events to attend in 2021.

Conference 129

Conference Sales Enablement Networking B2B 129

Zoominfo

APRIL 30, 2021

Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country. With virtual conferences, prospective attendees are bombarded by sponsors. and Bizzabo at 14.8%.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Nutshell

APRIL 17, 2020

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.

Conference 126

Conference Top of Funnel Promotion Social Media 126

No More Cold Calling

JUNE 28, 2012

conference. A big challenge of social media is the number of outlets; you’ll be more effective if you use tools that integrate social media channels. Conference , and SalesDNA for information used in this post.]”. Referrals are the secret to B2B sales: Get the meeting at the level that counts. Face to Face in a Sales 2.0

Social Media 267

Social Media InsideView Cold Calling Customer 267

Sales and Marketing Management

NOVEMBER 11, 2020

Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. But some conferences like HubSpot’s Inbound 2020 are going the extra step and sending out the swag-bags to attendees.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Hubspot Sales

APRIL 6, 2020

Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry. So, with that data collected in mind, we've compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference.

Follow-up 136

Follow-up Conference Meeting Networking 136

Zoominfo

JANUARY 15, 2021

Attending virtual conferences is one way to gain exposure within your industry. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. It still makes sense to keep an eye out for relevant conferences as the year plays out.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Allbound

MAY 13, 2020

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. Make it a point to attend conferences, workshops, and symposiums. Tags: Scaling a Channel Program. It can be hard – especially when you’re in a leadership position. Take-Aways.

Channels 118

Channels Scale Pivotal Exercises 118

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. They rely on these platforms 60% of the time, which is far more than their next leading source of new information, which is marketing emails at 41%.

Hubspot 116

Hubspot B2B Buyer Data 116

Pointclear

JANUARY 9, 2014

Reading the “7 Lies” post reminded me of a conference presentation I saw years ago. And today, that consistency needs to reach across channels. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Remember that they''re buying a relationship as much as a product. Ginger Conlon | DM News.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

SBI Growth

NOVEMBER 29, 2012

The collective environment of thought leaders, influencers, communication channels and possible touch-points that surround a prospect makes up their ecosystem. This includes analysts such as Forrester, peer groups, member associations, regional/national conferences, and established industry thought leaders.

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

Sales and Marketing Management

OCTOBER 4, 2017

Through a channel partnership network? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Building a Gig Channel. Pushing customers to a website with SEO? Affiliate marketing? Door-to-door sales?

Engineering 227

Engineering Hiring Networking Channels 227

Zoominfo

FEBRUARY 12, 2025

But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. Some are ramping up investments in large-scale user conferences. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels.

B2B 130

B2B Marketing Strategy Lead Rank 130

No More Cold Calling

MARCH 31, 2020

Learn how to take action in my free Sales Experts Channel presentation—“ How to Recession-Proof Your Sales in 9 Killer Steps ”—on Tuesday, April 14, at 1:00 Pacific, 2:00 Mountain, 3:00 Central, 4:00 Eastern, and other time zones around the world. We need to take action to build our business in these tenuous times. He’s just a very smart man.

Referrals 326

Referrals Cold Calling How To Call-back 326

Sales and Marketing Management

AUGUST 31, 2020

With the cancellation of major events, marketers have had to get creative and one way was to become experts in virtual conference strategy, in order to still facilitate events and conferences through the year but remain socially distant. Expectations should be just as high as they would be if the event was happening in person.

Conference 177

Conference Cancellation Social Media Collateral 177

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. Check it out.

Channels 100

Channels Hiring Scale Video 100

Sales 2.0

MARCH 6, 2021

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. What it Means for Building Pipeline in 2021.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. 4: Kill lead channels with low conversion. That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else. Boost conversion with shared goals.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% of organizers consider in-person conferences critical to their organization’s overall success Not only that, but a whopping 82.8% And they are well worth your time.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Understanding the Sales Force

JANUARY 31, 2014

Channels - Optimizing Your Traction. CONFERENCE IN PHILADELPHIA - What to Ask To Determine If You Need to Implement Sales Force Transformation March 10 Register. Sales Model – Making It Scalable. Sales Training - Critical Components for Maximum Impact.

Hiring 202

Hiring Inbound Hubspot Webinar Metrics 202

Vengreso

OCTOBER 22, 2024

He paints a vivid picture of the challenges faced when buyers questioned his location during conference calls, igniting a quest for innovative solutions. 00:17:50 – Applying Sales Methodology to Multiple Channels The discussion focuses on the application of the PVC sales methodology to different communication channels.

Tools 71

Tools Social Media Channels Sales Methodology 71

Sales and Marketing Management

MAY 18, 2018

Conferences/expos/tradeshows. For example, at the 2017 Internet of Things World Conference, T-Mobile sponsored an “unpool” party to tie in to its “uncarrier” tagline and transformed the entire pool area into an immersive winter wonderland. The trick is to keep the communication channels open. Product launches. Sales kickoffs.

B2B 221

B2B Customer Social Media Face-to-face 221

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Register for Back in The Black Sales TV—first episode on January 19. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

DiscoverOrg Sales

FEBRUARY 19, 2019

From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. PRO TIP: A quick-win might be to create consistently across all lead-gen channels.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Sales and Marketing Management

JULY 14, 2017

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Your sales team might view the community as a marketing tool, but you know it’s also an upsell channel. Seth Godin. Show them how.

Marketing 192

Marketing Campaigns Case Study Channels 192

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. We therefore need sustained and expert effort to build relationships through various channels – social media, email, voicemail, text, phone and even old-fashioned snail mail!

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Also, these brand searches could be driven from other marketing efforts such as email, conference events or news. CMO’s are tasked with driving customer acquisition. The answer is Search Engine Optimization (SEO).

Top of Funnel 276

Top of Funnel Lead Rank Lead Scoring Funnel 276

Hubspot Sales

JULY 10, 2020

It’s why so many companies hold and attend conferences and other major events. In 2020, the COVID-19 pandemic has led to the cancellation of many large gatherings – including business conferences. Lots of firms are finding that virtual conferences and events are entirely possible. Image Source. Repurpose your event content.

Cancellation 124

Cancellation Opportunity B2B Conference 124

The Pipeline

OCTOBER 30, 2018

I mentioned in the earlier piece that a learning and development specialist shared at a conference that up to 76% of learning workers apply to their vocation/professions, comes from outside the formal process and channels provided by their companies.

Conference 242

Conference Up-Sell Channels Study 242

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Then, take all the information you have gathered to build out those lead profiles.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

ValueSelling

APRIL 5, 2022

They recently saw you speak at a sales conference, and your talk resonated with them — seems harmless enough. You’re scrolling through your LinkedIn feed when you receive a request to connect from an account executive.

Channels 86

Channels Prospecting Conference How To 86

Zoominfo

SEPTEMBER 6, 2018

If you only use one or two channels to promote your event content, you’ll fail to reach a large segment of potential attendees. We encourage you to check out the following articles to learn more about events, tradeshows, or conferences: 5 Reasons to Invest in B2B Events and Conferences. Step 3: Promote your content.

B2B 199

B2B Strategy Social Media Promotion 199

Allego

DECEMBER 28, 2022

It’s time to get back to doing the fun things we’ve been missing out on—namely, attending industry conferences! Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. See you out there!

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Alice Heiman

FEBRUARY 19, 2020

Regularly attend conferences and events where you can network, learn about solutions that will help you grow, and gain a competitive edge. When you attend conferences and trade shows, you increase your chances of connecting with other business leaders who are savvier and further along in their own company’s growth.

Conference 133

Conference Trade Show Trends Networking 133

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

No More Cold Calling

JUNE 9, 2019

That’s still true, but cold calling has evolved as sales channels have evolved. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. Fifteen years ago, I would have told you that cold calling was the most annoying, least effective sales prospecting method.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269