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How to Understand and Thrive in Digital Sales

Hubspot Sales

The landscape of sales has shifted radically over the past decade or so. While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. Leverage social media.

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Humanizing Sales in the Age of AI: Strategies for Success

Allego

What separates the best sales teams from the rest in today’s unpredictable market? For David Ashe , director of sales development at Allego, it’s about ensuring your SDRs retain their human approach. We’re opening up different channels to say, ‘This is happening. Are you staying on top of new sales techniques?

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201
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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Such a plan serves as a guiding blueprint, delineating key components including the target customer profile, appropriate channels for reaching the audience, budget allocation, tracking, and analysis. Such a comprehensive plan offers a definite roadmap to achieving marketing goals, balancing costs, and delivering impactful results.

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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. According to the most basic definition, a buyer persona is a profile of your ideal buyer. Constructing a sophisticated buyer persona is not something you can do in an hour or even a week. Read More: Must Follow Sales Influencers 3.

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7 Small Business Steps Towards Social Media and Emotional Intelligence

Increase Sales

With much of today’s small business especially marketing being conducted through inbound channels, there is now greater movement toward social media and emotional intelligence. Social media is an inbound marketing channel that drives sales leads as well as customers to your website. Understanding those separate emotions.

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5 Ways to Improve Sales Efficiency

Hubspot Sales

It's true across the board, and sales is no exception. That's why sales efficiency is one of the most important metrics for businesses to understand, track, and ultimately improve. Sales efficiency is, in large part, a measure of the speed of your sales operations. Why Sales Efficiency Matters.