9 Sales Trends to Watch for in 2018
JANUARY 30, 2018
A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. However, this effort should be directed towards the right channels to reach the intended audience, maintaining the consistency of the message. However, this does not simply mean to have a presence on every channel, rather it asks for a strategy that is based on a deeper understanding of the target customer personas.