Why You Need Social Influencers

Sales and Marketing Management

You need to think like Thulium.co, a company that constructs its B2B engagements carefully within the technology space. National Geographic’s five Instagram channels featured hashtag-worthy images to inspire women to pursue innovative careers in science.

Book Review: The Gamification Revolution

Sales Benchmark Index

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. have brought software solutions to market recently. If I was to offer any constructive criticism it would be this. A few weeks ago I got an email from a client telling me “ You have to read this book.”

What makes a stellar B2B sales person?

Artesian Solutions

Today, Andrew works for Autodesk, a world leader in 3D design, engineering and entertainment software and services. Artesian Interviews Andrew Jenkins BESMA 2018 Sales Professional of the Year.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Software tools can “manage the leads and relationships,” says Noah Elkin, research director of multichannel marketing at Gartner, “score the leads, provide predictive analysis, and deliver targeted content creation, coupled with programmatic advertising techniques that let marketers target identified accounts and individuals at whatever stage of the buying process they're in.". So, choose your channels wisely.

8 ways to optimise the customer journey with data driven insight

Artesian Solutions

Aberdeen’s study reports that most 51% of companies use at least 8 channels as part of their customer experience programmes, but only 17% are full satisfied with their ability to harness data as part of this omni-channel strategy. Optimise the customer journey with data driven insight.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Figure out which channels are working for you. Customize landing pages for different channels. Try HubSpot's free email capture software today. Plus, it helps you build a presence on multiple channels. Social posts were meant for sharing -- across various channels.

23 Ideas for Improving Employee Morale in the Workplace


And yes, there is such thing as idea management software if you wanted a better way to track ideas regularly. A Slack channel for the marketing team specifically, another channel for fun and random messaging, etc. I need to brag a little.

An Open Letter to Social Sellers Everywhere

Tony Hughes

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Over-achievers are communicators and leverage every channel conceivably available to get to the target - whatever it takes, maintaining integrity but staying the course.

Ten ways Artificial Intelligence is helping shape highly successful seller behaviours

Artesian Solutions

But in the same way as AI is boosting proactive behaviours it is also serving to nurture and channel curiosity. And having done so initiate the software to proactively intervene – facilitate coaching or suggest course-corrections for enhanced self-development.

GDPR lawful data processing – why is insight so important? [Here’s Why]

Artesian Solutions

Out-reach campaigns are one of the key ways to attract new customers, and whilst multi-channel out-reach is essentially unaffected by GDPR when the target is business (corporate) subscribers, the all-important customer value rules also haven’t changed – customers are still put off by mass broadcasts.

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9 Sales Trends to Watch for in 2018


However, this effort should be directed towards the right channels to reach the intended audience, maintaining the consistency of the message. However, this does not simply mean to have a presence on every channel, rather it asks for a strategy that is based on a deeper understanding of the target customer personas. Find out where your target audience hangs out (channels), and research their behavioral data to create an aligned user experience through all relevant channels.