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The Adapter’s Advantage: Erica Feidner on Consultative Selling

Allego

After injuring her thumb, Erica changed course and enrolled at Baruch College, eventually earning an MBA in Marketing. In order to get through college, she started selling pianos for a Bosendorfer piano dealership in New York City. Listen as Erica shares her insights for compelling customer experiences and selling as a service.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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6 Consultative Selling Techniques to Close More Deals

Highspot

For dyed-in-the-wool, traditional sales reps, consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and, for all intents and purposes, turns it on its head. What Is Consultative Selling?

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

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It’s The Revenue, Stupid

The Pipeline

Not sure where he stood on the topic, I shared my view that for me selling is selling, I don’t have the need like many marketers, to categorize or qualify things. As a longtime proponent of the movement to unhyphenate sales, I have felt that tagging a label on sales, be that Solution Selling, Consultative Selling, Sales 2.0

Revenue 120
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6 Effective B2B Sales Approaches You Must Incorporate Today

Salesmate

Businesses are well informed and have good knowledge about the current market trends. Once you get the referral, use social media channels to connect with the potential prospect. The consultative selling sales approach. This sales approach emphasizes on, acting as a consultant to a potential prospect.

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