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How to Increase Revenue with Channel Partners

Force Management

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Channels 138
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Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Conversational Bots: ?Prospective The biggest problem with email is that personalization is on the decline. Video Email: ?How

Quota 296
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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.

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Measuring and Personalizing Customer Experience with Conversational Analytics

Sales and Marketing Management

With the need for faster and more flexible solutions, companies are employing conversational artificial intelligence (AI) and self-service channels to enhance the customer experience. The post Measuring and Personalizing Customer Experience with Conversational Analytics appeared first on Sales & Marketing Management.

Analytics 177
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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Enter: conversion rate optimization (CRO). Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.

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Lead Conversion: How Do You Stack Up?

Zoominfo

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. The bottom line? of the time.

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4 Steps to Build a Channel Partner Program from Scratch

Allego

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105
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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

You’ll learn: Which video types to use on each of your channels. How to optimize your videos for conversion & pipeline generation. Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.