Sales Talk for CEOs: The Easiest Way to Get More Business with Barry Trailer (S5Ep5)
Alice Heiman
OCTOBER 11, 2023
Believe it or not, expanding within your existing customer base can yield better returns than braving new territories. CEOs should focus on insightful data interpretation, emphasizing process-oriented coaching, adept tech use, and consistent training. 44:28] CRM should be used as a system of record and engagement.
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