How to Break Free of the Pack? Differentiate for Success
The ROI Guy
JULY 7, 2010
Competition has never been greater for customer mindshare. As a marketer, how are you helping demonstrate to customers that solutions are aligned to their given situation / need? One suggestion we have used with customers to help them maximize differentiation is to provide executive assessment tools, , that can assess customer opportunities and align solutions to help solve the most pressing needs / solve specific problems.