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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Big Data and Your Email Marketing Campaign

Zoominfo

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

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25 Must-Have YouTube Marketing Tools to Boost Your Channel's Success

SocialSellinator

YouTube has become a powerful platform for marketing, thanks to its massive audience and the vast array of Youtube marketing tools available. Whether you're just getting started or looking to enhance your current efforts, YouTube marketing tools are essential for success.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

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GTM Automation: Unlocking the Power of Data for Sales and Marketing Teams

Zoominfo

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

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