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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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20 Critical Buying Signals You Should be Tracking to Increase Sales

Crunchbase

Let’s say you’re selling to health care companies. Even if you have a comprehensive list of recently funded health care companies, you don’t want to waste your time reaching out to every single one of them. A quick tip to focus your search is to benchmark companies that have already raised a certain amount of funding.

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