Remove Channels Remove Decision Maker Remove Incentives Remove Prospecting
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4 Tips to Motivate Your Sales Team at Year-End

Sales and Marketing Management

If customers and prospects are also sitting in holiday-themed environments, will they really be in the mood to make a deal? Yes because decision-makers may go home but they never really leave the office. Create a holiday incentive program. . Get into the holiday spirit. .

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Enter, social listening.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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Go-To Strategies for Hitting Annual Sales Goals as Year’s End Approaches

Emissary

Whether you’re pushing to meet targets or going for bonus incentives, it’s time to pull out all the stops, use every tool available, leverage every advantage you have, and leave no stone unturned. With limited calendar left, spend effort and resources on the deals where your solution is the best fit and the prospect has budget to spend.

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How to Increase your Email Marketing ROI

eGrabber

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Email marketing paves way for a huge potential reach while helping you tailor personalized messages for each of your prospects. 2) D eliverability is the key.