Pipeliner

AUGUST 20, 2022

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. The key decision-maker in the new account was an ex-client that the CSO’s organization had effectively served for years, paving the way for the big win.

Account 98

Account Pharmaceuticals Decision Maker Enterprise 98

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When Your Prospect Is a Decision-Maker It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. First you need to ignite the buying journey. How can Guided Value Selling Tools help?

Insurance 65

Insurance Insurance Lead Rank Pharmaceuticals 65

Sales Hacker

JANUARY 13, 2021

The OEM software is sold through an “OEM channel.” Resell arrangements are usually made with channel partners, consultants, and solution providers. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Assessing the OEM Channel.

Licensing 74

Licensing Software Software Enterprise 74

Vengreso

JULY 10, 2023

The highest paying sales jobs are often found in industries such as technology, pharmaceuticals, and consulting. This method acknowledges that prospects are informed decision makers and have done their research. I, too, have been on this plan when I first started my small business here at Vengreso. Which Sales Jobs Pay the Most?

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130