The ROI Guy

MAY 4, 2011

Content Marketing: A Crises of Confidence Examining the sentiment in detail, 60% of respondents reported that efforts in new marketing channels such as social media and blogs are being reported as ineffective / less than effective, and over 50% indicate effectiveness doubts with videos and white papers.

Marketing 94

Marketing Case Study Survey Social Media 94

Delicious Sales

MAY 2, 2012

Channels (799). Demand Generation (181). There is little doubt that front-line managers are the pivotal job for sales success and that coaching is one of their critical contributions. Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Allego

FEBRUARY 9, 2023

Sales must adapt to stay competitive, and marketing needs to pivot with them and provide the support they need. Understanding and meeting buyers’ needs will take experimentation and testing of new tactics, messaging, and channels. To succeed at that, marketing and sales must be tightly aligned and collaborate with each other.

Marketing 62

Marketing Face-to-face Sales Enablement Demand Generation Agencies 62

SalesLoft

AUGUST 27, 2019

As the Senior Manager of Demand Generation at Jitterbit, Wes is responsible for streamlining inbound and outbound channels using their sales tech stack and shares his knowledge and experience on this episode of the Hey Salespeople podcast. . We worked with recruiters and different channels to find these individuals.

Hiring 45

Hiring Campaigns Outbound Direct Mail 45

SBI Growth

JUNE 19, 2013

Develop content that delivers the right message, to the right person, at the right time, via the right channel. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Be agile - Learn quickly from your mistakes and pivot when necessary. Fill the top of the funnel.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation Targets 276

Hubspot Sales

FEBRUARY 21, 2025

Execute multi-channel outreach campaigns. But, after testing countless outreach combinations, Ive learned that more channels dont equal better results. After six months of targeting enterprise accounts, I developed a simple system to track progress and to know when to pivot. Warm (likes/comments on your content).

Ideal Customer Profile 59

Ideal Customer Profile Demand Generation Targets Top of Funnel Account 59

Sales Hacker

JUNE 16, 2022

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Similarly, most demand gen teams set aside budgets for new program pilots, A/B testing, software, agencies, etc.

Cost per Lead 113

Cost per Lead Demand Generation Agencies Lead Scoring Lead Rank 113

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Alice Heiman

FEBRUARY 13, 2024

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

Demand Generation Agencies 77

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 77

Vengreso

JANUARY 27, 2025

With accurate ICPs, businesses can engage in data-driven prospecting that significantly enhances the efficiency of demand generation and prospect qualification processes. Strategies for Effective Multi-Channel Outreach in an Account Based Sales Strategy Multi-channel outreach is essential for engaging high-value accounts.

Ideal Customer Profile 72

Ideal Customer Profile Top of Funnel Account Demand Generation Targets 72