article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The interactive nature of the channel?—it’s

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” It’s all about options.

article thumbnail

5 Core Lead Management Features Your CRM Needs

SugarCRM

Our previous blog post discussed the core CRM features for sales automation. Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization.

article thumbnail

50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

article thumbnail

Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Marketing/Sales Integration. Sales Automation/Tools. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. Sales Effectiveness/Sales Efficiency. Systems/Processes/Tools.

Fashion 113
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Challenger Sales Model. Channel Partner. Channel Sales. Complex Sale. Demand Generation.