[eBook] Account-Based Marketing

DiscoverOrg Sales

The eBook itself is a strategy guide, providing the reader with a step-by-step process of getting buy-in from the key roles within your organization, identifying the best customers to target with this strategy, scaling, messaging, to measuring results. Looking to give a boost your sales?

eBook 156

How to Optimize A YouTube Channel for SEO Success

Zoominfo

source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Either way, building your channel and encouraging visitors to subscribe will help you climb the YouTube search results faster.

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. Get started with our free eBook !

Data 212

Leverage the Need for Immediacy to Grow Your Inbound Lead Revenue

SalesLoft

We also looked at multi-channel engagement. eBooks/Whitepapers Sales Leadership Sales Operations Research sales operations sales tipsInbound lead response time is critical to generating revenue.

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

Q: What do you think is the most compelling aspect of this eBook? Most other eBooks I’ve read on the subject are theoretical and leave the reader wondering, ‘that’s great, but how I do I execute this strategy?’ The eBook itself is a practical strategy guide.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

Kill lead generation channels that don’t convert. For others, anyone who downloads an ebook becomes a lead. What about one blog, one webinar, and one ebook download? 4: Kill lead channels with low conversion.

Content marketing for sales: 6 ideas to address the bottom of the funnel

Base CRM

Ebooks. Ebooks are a type of long-form content and go more in-depth than blog posts. Ebooks act as a free resource for prospects. Create ebooks around topics that are helpful to specific sets of customers and then incorporate your own product as examples.

Successful Podcasts' Share Seven Qualities

Pointclear

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. Can you recognize the program personalities on the Funnel Radio Channel?

Funnel 151

5 Smart CRM Hacks That Lead to Faster Selling

Sales and Marketing Management

Whenever your leads visit a specific page, CRM will automatically send them a sales pitch or the invitation to check out another piece of content such as eBooks or webinars. Focus On the Highest-Performing Channels.

CRM 197

10 Content Marketing Methods B2B Marketers Use to Care for Their Audience

Sales and Marketing Management

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. For instance, you could turn your old articles into podcasts or eBooks.

B2B 234

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people. Post your eBooks, whitepapers, infographics and webinars. Promote your pinned content on other social channels.

B2B 340

4 Ways to Breathe New Life into Your Existing Content Assets

Sales and Marketing Management

Content repurposing is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it. These models include: Turning blog series into eBooks.

eBook 231

See the Way to Win with Key Accounts

Smart Selling Tools

The Art of Selling eBook. Sales organizations with complex account management programs, typically distributed sales channels (globally) with long sales cycles, selling a solution involving multiple stakeholders.

The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform.

B2B 73

9 marketing trends that will dominate 2019

PandaDoc

Integration of different marketing channels will become more common. Traditional marketing channels will retain their importance as essential drivers of new customers. Subscribe to get our most-popular proposal eBook along with other top content to help you close deals faster.

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Blogs, ebooks, webinars, social media. Your prospects are undoubtedly already spending time in these channels. You’ll no longer fill the pipe with just two channels – 1) marketing and 2) sales team. You’ll now have multiple unique channels.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution.

B2B 76

How to Be Persistent in Sales Without Annoying Your Prospects

Hubspot Sales

Choose the right channel to reach out. Use less formal channels to build rapport. Choose the right channel to reach out. Use less formal channels to build rapport. So you've done the preliminary research on a prospect and it looks like you could really help their company.

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

LeadFuze

All Channels Open. Outreach through various channels” has been a mantra since “various channels” were invented. With ABM, a multi-channel approach is mandatory. Interns download eBooks, and low-level analysts attend webinars.

3 Ways to Tell If You Are Ready to Launch A PRM

Allbound

How many hours of your week have you dedicated to answering emails from partners, just for them to request that same ebook, case study, etc. enable your partners to sell better and faster, A PRM may be a great way for you to reach the stars and skyrocket your channel program.

The Real Heroes of a Sales Turnaround

Sales Benchmark Index

A Channel optimization Initiative. You meet with the: VP of Channels. Manager of the Channel Reps. I will send you our latest eBook for doing so. Who needs to buy into the “ program ” for sales results to improve? Identifying key players is not as easy as it used to be.

Sales Tech Game Changers: @Timetrade – How to Improve Engagement & Speed Business Cycles

Smart Selling Tools

Sales teams can issue meeting invitations from directly within the Salesforce UI, or share one-click scheduling links through email, web or social media channels. eBook: Sales Scheduling Simplified.

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Innovative content – think beyond the eBook.

eBook 168

3 Ideas to Enable Customer Service Teams

Lessonly

Lessonly’s newest ebook, Enabling Customer Service Success in an Omnichannel World , explores what it really means to enable customer service reps in a fast-paced, omnichannel environment. Read on for a teaser of the ebook, or download the full book now!

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses. Read our ebook focused on that question for deep dive into the state of email deliverability. We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates.

5 Steps for HR to Develop 2013 Sales Leaders

Sales Benchmark Index

If your company uses channel partners, Channel Management is a needed skill. Matt Sharrers’ ebook (Promoted to VP of Sales) includes a set of sample questions. The top fear of HR leaders for 2012 was finding or developing leaders.

Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales.

5 Call Center Pain Points Solved with Gamification and Coaching

LevelEleven

Check out our eBook !). Increased Number of Communication Channels. Another way to accomplish this is to create informal teams to address different channels. Call centers have it rough.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Create 1 – 2 whitepapers, research reports, videos, or ebooks that put a unique spin on your story. Paid advertising on search engines and social channels will build brand awareness and drive a quicker influx of inbound leads. Sales and marketing event season just ended.

4 ways to use sales gamification in your sales process

PandaDoc

Subscribe to get our most-popular proposal eBook along with other top content to help you close deals faster. Using our integration with Zapier , we created a #saleswins channel within Slack that generates a message every time a proposal is completed in PandaDoc. Since we have offices on the east and west coast and in Minsk, Belarus, the #saleswins channel is not only a chance for sales to show off their deals, but it also has garnered employee engagement across all teams.

2019 Best Sales Tips from the Vengreso Leadership Team

Vengreso

Chief Marketing Officer Bernie Borges – Create a short explainer video about the problem you solve, and then build a connection by sharing it through any channel (email, text, private message, etc.). Check out Viveka’s eBook on the 7 Deadly LinkedIn Mistakes.

eBook 76

Sales Tech Game Changers: How to Exceed Revenue and Profit Projections

Smart Selling Tools

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. You’ll be able to find other valuable information on our website including customer case studies, webinars, product material, eBooks, and our blog.

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Innovative content – think beyond the eBook.

eBook 120

4 Ways to Reset Your B2B Lead Generation Programs

Zoominfo

Lead scoring will inform your marketing strategy and answer your most pressing lead generation questions—Which channels should I focus on? Which channels are producing the best leads? Have you ever spent months planning a lead generation campaign, only to be disappointed by its results?

Sales Management Book of the Month

Steven Rosen

I wanted to share a new eBook “ SLAMMED!! Slammed: For the First Time Sales Manager. For first time sales managers ” by my friend and sales management guru Ken Thoreson. This is his 4 fourth in a series of books written under the banner “Your Sales Management Guru’s Guide To:”.

The ABM Cookbook for Sales Teams: 5 recipes to keep Sales 100% focused on target accounts

DiscoverOrg Sales

How can you challenge enthusiasm, channel energy, and constantly focus your sales team on the accounts that really matter? Get the ebook: How Marketing and Sales Intelligence is Democratizing Growth and Driving Disruption. The account-based approach is an increasingly common undertaking by marketing and sales departments. Technology and the availability of quality data has made it easier than ever to achieve personalization … theoretically, at least.

Is Technology Tanking Your Lead Generation System?

No More Cold Calling

Use social channels to find out what’s going on with them. For more on how technology helps and hinders the sales process, download my free eBook, “ Facebook and Face Time Matter: The Role of Technology in Sales.”. Remember, prospecting is all about people.

6 Steps to Improve ROI of your Mortgage Email Marketing

Velocify

” According to VentureBeat, email is the channel generating the highest ROI for marketers. That’s why we’ve recently released a new ebook – An Email Marketing Guide for Mortgage Lenders – to make sure you’re taking full advantage of your #1 marketing tool!

How Marketing can Partner with Sales to Drive Results

Sales Benchmark Index

The first step is to develop relevant content; the second is to know what channel to deliver it through. The two most important questions you want them to answer are: Does the content produced (blog posts, social media updates, eBooks, webinars, etc.)

5 customer-centric ways to generate quality sales leads

Base CRM

Diversify the channels where you post your videos such as on your company YouTube channel, Facebook, LinkedIn, and Twitter. When considering strategies for sales lead generation, there are many tried-and-true tactics that are both direct and effective.

Leads 85