[eBook] Account-Based Marketing

DiscoverOrg Sales

The eBook itself is a strategy guide, providing the reader with a step-by-step process of getting buy-in from the key roles within your organization, identifying the best customers to target with this strategy, scaling, messaging, to measuring results. Looking to give a boost your sales?

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8 Things Your Channel Can Learn From American History


The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1.

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly.

Why Marketing Teams are Taking Charge of their Channel Program


There are many benefits to investing in a channel marketing partner program, and marketing teams are beginning to take notice. In fact, many companies expect channel sales to increase in importance over the next few years. Build a strong channel program.

How to Optimize A YouTube Channel for SEO Success


source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. Either way, building your channel and encouraging visitors to subscribe will help you climb the YouTube search results faster.

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. Get started with our free eBook !

Data 212

SalesTech Video Review: RO Innovation

Smart Selling Tools

RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams.With RO, you get reference management, content management, sales enablement, and channel enablement. eBook. eBook. eBook.

Video 98

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

Q: What do you think is the most compelling aspect of this eBook? Most other eBooks I’ve read on the subject are theoretical and leave the reader wondering, ‘that’s great, but how I do I execute this strategy?’ The eBook itself is a practical strategy guide.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

Kill lead generation channels that don’t convert. For others, anyone who downloads an ebook becomes a lead. What about one blog, one webinar, and one ebook download? 4: Kill lead channels with low conversion.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Grab our free ebook. What pain points keep CMOs up at night?

Trends 216

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people. Post your eBooks, whitepapers, infographics and webinars. Promote your pinned content on other social channels.

B2B 340

5 Smart CRM Hacks That Lead to Faster Selling

Sales and Marketing Management

Whenever your leads visit a specific page, CRM will automatically send them a sales pitch or the invitation to check out another piece of content such as eBooks or webinars. Focus On the Highest-Performing Channels.

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Content marketing for sales: 6 ideas to address the bottom of the funnel

Base CRM

Ebooks. Ebooks are a type of long-form content and go more in-depth than blog posts. Ebooks act as a free resource for prospects. Create ebooks around topics that are helpful to specific sets of customers and then incorporate your own product as examples.

The Sad Tyranny of an Inbound-Only Approach to Winning Clients

Anthony Iannarino

and the advent of the social channels, there has been a significant push towards Inbound Marketing. Get the Free eBook! Download my free eBook! This eBook will help you Seize Your Sales Destiny, with or without a manager. Each of us is a prisoner to our beliefs.

10 Content Marketing Methods B2B Marketers Use to Care for Their Audience

Sales and Marketing Management

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. For instance, you could turn your old articles into podcasts or eBooks.

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Using Your Marketing Automation for To-Partner Marketing


Create a marketing plan the same way you would for other channels like email messaging, audience (or partner) segmentation, and cadence. Partner marketing will never be successful unless marketing and channel managers are on the same page with the same goals.

Overcoming Your Fear of Sharing Insights

Anthony Iannarino

After the concept of Level 4 Value Creation (strategic value), the chapter on Capturing Mindshare is responsible for the second most responses over email and social channels. Get the Free eBook! Download my free eBook!

Trends 101

Get the Most Out of Your Marketing Automation Platform


But before you put together another eBook or even type one more email, take a step back and determine the most important questions your prospects are asking and figure out whether or not your content is answering them. Downloaded an unrelated ebook from your website (+10).

4 Ways to Breathe New Life into Your Existing Content Assets

Sales and Marketing Management

Content repurposing is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it. These models include: Turning blog series into eBooks.

eBook 239

Successful Podcasts' Share Seven Qualities


This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. Can you recognize the program personalities on the Funnel Radio Channel?

Funnel 151

See the Way to Win with Key Accounts

Smart Selling Tools

The Art of Selling eBook. Sales organizations with complex account management programs, typically distributed sales channels (globally) with long sales cycles, selling a solution involving multiple stakeholders.

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Blogs, ebooks, webinars, social media. Your prospects are undoubtedly already spending time in these channels. You’ll no longer fill the pipe with just two channels – 1) marketing and 2) sales team. You’ll now have multiple unique channels.

The Beginner’s Guide to YouTube for B2B Marketing


Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform.

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Engaging Your Prospects Across Social Platforms

Alice Heiman

Each social media channel has a different purpose, audience and best way to use it. It’s important to think through which channels your customers are most likely using and which are best for you. Where Are Your Prospects? . We need to meet our prospects and customers where they are.

Has Social Selling Jumped the Shark?

Adaptive Business Services

Messaging, on all channels, is rarely personalized or relevant. I saw this coming back in 2016 when I wrote my eBook … “Focused Social Selling – less really is more ”. Click the title of the eBook for a free direct download (no email address or anything else is required).

The Real Heroes of a Sales Turnaround

Sales Benchmark Index

A Channel optimization Initiative. You meet with the: VP of Channels. Manager of the Channel Reps. I will send you our latest eBook for doing so. Who needs to buy into the “ program ” for sales results to improve? Identifying key players is not as easy as it used to be.

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Innovative content – think beyond the eBook.

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How to Personalize Your Email Through List Segmentation

Connext Digital

If you know which segments prefer long-form reads, webinars, ebooks, or videos, you can deliver your message in their preferred format to boost traffic, CTR, and conversions. Email is a personal channel; it isn’t meant for general advertisement.

3 Ways to Tell If You Are Ready to Launch A PRM


How many hours of your week have you dedicated to answering emails from partners, just for them to request that same ebook, case study, etc. enable your partners to sell better and faster, A PRM may be a great way for you to reach the stars and skyrocket your channel program.

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The Beginner’s Guide to B2B Marketing Attribution Modeling


In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution.

B2B 71

Sales Tech Game Changers: @Timetrade – How to Improve Engagement & Speed Business Cycles

Smart Selling Tools

Sales teams can issue meeting invitations from directly within the Salesforce UI, or share one-click scheduling links through email, web or social media channels. eBook: Sales Scheduling Simplified.

How The Best SaaS Sales Teams Are Improving Close Rates Today

Sales Hacker

Communicating in the right channels. An example of this in action: when marketing teams share ebook downloads as highly qualified leads. Roberge explains that a demo request is different than an ebook download, and he isn’t wrong.

5 Steps for HR to Develop 2013 Sales Leaders

Sales Benchmark Index

If your company uses channel partners, Channel Management is a needed skill. Matt Sharrers’ ebook (Promoted to VP of Sales) includes a set of sample questions. The top fear of HR leaders for 2012 was finding or developing leaders.

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses. Read our ebook focused on that question for deep dive into the state of email deliverability. We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates.

3 Examples of Creative B2B Marketing Initiatives


As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. This particular marketing channel does take time and is not the quick fix to increase sales.

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B


All Channels Open. Outreach through various channels” has been a mantra since “various channels” were invented. With ABM, a multi-channel approach is mandatory. Interns download eBooks, and low-level analysts attend webinars.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Create 1 – 2 whitepapers, research reports, videos, or ebooks that put a unique spin on your story. Paid advertising on search engines and social channels will build brand awareness and drive a quicker influx of inbound leads. Sales and marketing event season just ended.

5 Call Center Pain Points Solved with Gamification and Coaching


Check out our eBook !). Increased Number of Communication Channels. Another way to accomplish this is to create informal teams to address different channels. Call centers have it rough.

2019 Best Sales Tips from the Vengreso Leadership Team


Chief Marketing Officer Bernie Borges – Create a short explainer video about the problem you solve, and then build a connection by sharing it through any channel (email, text, private message, etc.). Check out Viveka’s eBook on the 7 Deadly LinkedIn Mistakes.

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