How to Adapt to the Well-Educated Modern Buyer
Sales and Marketing Management
FEBRUARY 11, 2019
Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Reaching More Educated Buyers.