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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task.

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Using Your Marketing Automation for To-Partner Marketing

Allbound

A to-partner marketing strategy with your marketing automation platform, like Hubspot or Marketo, may lead to increased deal registrations, increased partner portal logins, and increased partner engagement. Create a marketing plan the same way you would for other channels like email messaging, audience (or partner) segmentation, and cadence.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Marketo focuses their partner program around providing strong sales and marketing support.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. Enterprise Sales Development – Using A Multi-Channel Approach – Leveraging Cold Calling, Cold Emailing, Outbound & Inbound Channels, Intimate Events, Texting and Video. Scott Brinker – VP of Platform Ecosystems, HubSpot.

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The difference between a product-led, sales-led & marketing-led approach

Close.io

Offering a value-metric-based pricing model, allows you to: Educate your users on how to use your product. Creating the first channel and communicating with your colleagues (Slack). An example of such a product is Marketo. Image source: Marketo. Marketo is a marketing automation tool that focuses on enterprise businesses.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Education and Support – Do your users have the knowledge and skills to use the tools in their engagements effectively? Second unnecessary complexity is a negative drag on tool adoption.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

Lead nurturing can be carried out using various existing communication channels like phone calls, social media, web ads, emails, direct mail, In-person meetings, etc. It works by delivering a targeted sequence of messages to your leads over one or multiple channels over some time. Multi-channel lead nurturing.