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How to Create Digital Marketing Strategies for Small Businesses

BuzzBoard

Conduct a Digital Audit Before proposing any solutions, conduct a digital audit of the small business’s online presence. Choose the Most-Fitting Digital Channels Given the limited resources of small businesses, it’s important to focus on the most effective digital channels.

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Understanding Local Business Audience for Successful Pitching

BuzzBoard

Sales advantage with audience understanding: Craft winning proposals, address concerns, build trust. Diving Deep: The Power of Audience Insights Imagine pitching a digital marketing campaign to a local bakery without knowing their customers’ favorite pastries, preferred communication channels, or purchasing habits.

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The Adapter’s Advantage: Jennifer Stanley on Mastering the Omnichannel Sale

Allego

Every time we do this research, we find more channels being used by customers. And sales organizations that offer more channels tend to grow faster. Jennifer Stanley is a partner at McKinsey & Company where she leads the Sales & Channel Management Practice for North America.

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How to Optimize Digital Marketing Campaigns for Small Business Clients

BuzzBoard

So, look for businesses with a clear online presence gap or those struggling to leverage digital channels effectively. Target Audience Alignment: Understand the target audience of the small business and how well it aligns with digital marketing channels. Meet them where they are in their current digital journey.

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Why is sales enablement important? 5 reasons and examples

BrainShark

This includes content from marketing, content from product management, templates from legal, checklists and proposal templates from sales operations, and training services from sales training, L&D or the corporate academy. Example: Channel sales enablement. Imagine what that means for sellers. Would you like to be in their role?

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As a result, queries and leads can come in through various channels, and without sound systems in place to organize prospect information and tasks, opportunities can fall through the cracks. Sales teams have adapted to this, spending far more time interacting with prospects and customers via online channels.

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Executive Interview:Tom Pisello of @Mediafly

SBI

Evolving to deliver good CEx, means sales enablement elevating sellers to be able to: Diagnose – help buyers understand what ails them, including educating the buyer on what good looks like, uncovering hidden issues, and benchmarking against competitors.

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