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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, smart companies know the value of each. Generating inbound sales is a matter of raising awareness and advertising across multiple marketing channels. Educating your leads and creating a personal, human connection increases the likelihood of closing a deal and getting repeat business. Inbound sales.

Inbound 52
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For many of us, that’s also the primary channel through which we make an increasing number of purchases. 83% cited scheduling a pre-arranged phone or virtual appointment as their favorite channel versus online chat, email, phone , or a physical, in-person appointment. Communication channel preferences when purchasing for business.

Buyer 79
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4 Trends Shaping B2B Marketing in 2011

Pointclear

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Why is that?

Trends 180
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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

Brian: We use technology to help sales and service organizations educate and empower their employees so they can sell more and start selling sooner. In addition to their employees, clients use these solutions to support their customers, vendors, and channel partners. This week I interview Brian Leach, CEO, Unboxed Technology.

Up-Sell 50