article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].

article thumbnail

What is Marketing Automation?

Apptivo

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 178
article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 133
article thumbnail

From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc.

article thumbnail

The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Let me give you an example: Outsourcing sales development has a negative impact on your Account Executives. Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. For example, do you specialize in consumer or business-to sell to other businesses?

article thumbnail

From Demo to Conversation

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. Some common examples are increased revenue, increased market share and an improved competitive advantage, to name a few.