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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. To help ADP transition sales from pitching these new products to selling business value, ADP engaged Alinean to create a value­-based marketing and sales tool.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Building a repeatable sales model. Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. They also have the responsibility of discovering outsource sales team opportunities that would be good for your account executives.

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B2B Marketing Guide

OutboundView

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.