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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Your AEs then have the potential to turn members of that personal online network into prospects. From that following they can then find prospects. In addition, your AEs can monitor potential prospects. Just ask Eloqua.

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Are You Too Hard to Reach?

No More Cold Calling

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. The business world is enamored with social media and texting as channels to communicate and connect. Why doesn’t your email signature have a phone number?

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

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What is Marketing Automation?

Apptivo

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. And with today’s short attention spans, a complex self-service assessment or calculator will not be used by prospects. Second unnecessary complexity is a negative drag on tool adoption.